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This past week, my son had an online job interview. I was shocked when I learned that the potential hiring company would be interviewing him using Facetime. While Facetime is a great app for chatting with family and friends via an iPhone or iPad, it’s not exactly the professional video conferencing program you’d expect a large organization to be using. As I watched my son interviewing, while trying to keep his iPhone propped up, I just couldn’t help but wonder, “Why aren’t they using Zoom?”

Zoom is one of the best web conferencing programs out there. With the click of the mouse, you can launch an online meeting with people face-to-face from anywhere in the world. The high definition quality of both the video and audio is incredibly crisp. In addition, you can even switch back and forth between video chatting and screen sharing during your meeting.  Best of all, if at anytime you wish to record a meeting in progress, you simply click the in-program record button. At the end of the meeting, you will have an mp4 video and a mp3 audio file that can be downloaded. Sweet!

So, I’m sure I know what you are thinking, “Zoom sounds awesome, but how much does it cost?” Well, this is the best part, you can start using Zoom immediately for free. Yep, that’s right. You can have access to this incredible web conferencing tool and all it’s great features without having to spend a dime. What a deal!

Here’s what you get on the free version of Zoom:

  • Host up to 100 participants in a meeting
  • Meeting participants do not need a Zoom account in order to join a meeting
  • Attendees can join from their computer, tablet, or mobile phone
  • Zoom works cross-platform: Mac, Windows, Linux, iOs, and Android
  • Meeting participants can attend meetings by dialing in via telephone
  • Zoom offers telephone dial-in number for 90+ countries
  • There is no limit on the number of meetings
  • Meeting can be scheduled or immediate
  • Multiple attendees can screen-share in a meeting and even allow remote access to their computer
  • Unlimited 1 to 1 meetings – meaning you can meet online with absolutely no time limit

NOTE:  The only “catch” with the free plan is that if you meet with three or more participants, your meetings will be limited to 40 minutes. If you find this to be a limitation, you may want to consider moving up to the pro version of Zoom.  The pro plan runs about $14.99 a month.


The Launch4Life team has been using Zoom for several years now. With both of us living in totally different states, Zoom is our go-to program for business collaboration on a daily basis.  And, since we are both avid travelers, we often use Zoom to keep in touch, when one of us is abroad.

When we work together on Zoom, we often jump back and forth between face-to-face meetings and screen sharing. When we’re on a call, we often hit the record button to capture our brainstorming sessions, or to film our video training scenarios. Also, whenever we are working one-on-one with clients, we meet via Zoom, so we can send them a video recording of our session.  Clients appreciate not having to take notes during our calls, so that they are free to just sit back and focus on the content being discussed.

We highly recommend you check out Zoom. Once you give it a try you will be amazed at all Zoom has to offer. There really is no other web conferencing program works on as many platforms and devices as Zoom – that are free.  And, the very fact that Zoom is free, makes it the ideal tool for bootstrap business professionals.

By the way, my son did well on his interview, despite the clumsiness of having to use Facetime. If he ends up getting the job, I suggested one of the first things he should do is introduce his employer to Zoom. Just think how many job applicants they can’t interview, simply because they don’t have access to an iPhone or Mac computer.  After all, Facetime is not accessible on Windows or Android devices. With Zoom’s ability to be cross-platform on any device, interviewers have a better ability to accommodate all job applicants.

To learn more:

Register for a Free Zoom User Training

This free 60-minute user onboarding session with live Q&A will review features applicable to Zoom Meetings and using the Zoom Client software. They will discuss scheduling and hosting your events with an emphasis on best practices. This session is public and open to all Zoom users (you do not need a Zoom account to attend). Attendees will be muted and can submit questions via text.

Watch a previously recorded Zoom Training

Don’t have time to join a live Zoom training?  View a recently recorded Zoom training session.

By Gillian Whitney

Communications Consultant