Just a few days ago, a possible attack on Google’s Headquarters was thwarted by police.
A man was apparently driving across the country (from Maine to California) to “meet” with Google executives. All this with no luggage in the car. Hm… yep, that sounds kind of suspicious.
Once the police did a little investigation, it turned out the suspect had warned others he was going to harm Google employees for taking down his YouTube channel. Yikes!
While reading about this in the news, I got to thinking about when the Launch4Life team had a personal tour of the Google Headquarters in Mountain View, CA. At the time (May 2015), we were just getting started with our online marketing business. We had no reason to visit the search engine giant, but yet we knew it was something we just had to do.
Now it almost seems serendipitous that we got that tour. Because five years later, knowing the ins and outs of Google is the core of our business. Back then, we barely knew the difference between organic search and pay-per-click ads.
It’s amazing how far we’ve come in just a few short years. Today it seems that not a single day goes by that we’re not learning something new about Google. Just this past weekend, I came across these mind-blowing stats:
- 5 billion Google searches are made every day. (Internet Live Stats)
- The volume of Google searches grows by roughly 10% every year. (Internet Live Stats)
- Every year, somewhere between 16% and 20% of Google searches are new—they’ve never been searched before. (Internet Live Stats)
- 90% of searches made on desktops are done via Google. (Statista)
- 35% of product searches start on Google. (eMarketer)
- 34% of “near me” searches done via desktop and tablets result in store visits. (HubSpot)
- The average Google search session lasts just under a minute. (Moz)
- Dating & Personal Services advertisers drive the highest click-thru-rates on paid Google results. Just over 6% of their views turn into clicks! (WordStream)
- Organic Google results with 3-4 words in the title drive higher click-thru-rates than organic results with 1-2 words in the title. (Smart Insights)
- Google has indexed hundreds of billions of web pages. All told, the index is about 100,000,000 GB large. (Google)
P.S. That last statistic of 100 billion web pages is so astronomical that it’s almost impossible to comprehend. Let’s just say… that’s a heck of a lot of web pages.
That big number reminds me of a book I used to read my boys when they were little, Can You Count to a Googol? by Robert Wells. This cool little children’s book is a real fun way to visualize big numbers – like Googol (which is a real mathematical equation that equals 10100).
And, just in case you’re wondering if the really big number Googol and the really big search engine Google is a coincidence? Nope, not a coincidence at all. According to Google’s history, when the founders were trying to come up with a name for the company, they misspelled the Googol and “Google” was born. See, even search engines mess up.
Below is our flashback blog post, where we shared our thoughts on visiting Google Headquarters back in March 2015. I hope you enjoy it.
And, if you EVER have the opportunity to visit the Google Headquarters in California, please do. It truly was one of the highlights of our business career.
Touring Google Headquarters: A Great Business Model
May 3, 2015
The Launch4Life team had the recent pleasure of touring Google Headquarters in Mountain View, CA. It was an awesome and eye-opening event. While it is true that Google is a really big business, we learned that its a very cool company to work for.
The first thing we should tell you is that it’s actually very difficult to get a tour of Google HQ. When we learned that we’d be in the Santa Clara area, we thought it would be awesome to add on a “field trip” to Google. So, I began looking into how to set up a visit. Well, it turns out that you can ONLY tour the silicon giant if you have a prior invitation, or, if you know someone.
Matt gave us the most awesome tour of Google and we so appreciated all the time (hours!) he spent with us. He took us from building to building, explaining Google’s philosophy, work environment, and why everyone loves working there.
Janet in the stress-relieving employee ball pit
Gillian riding one of the Google campus bikes
Here are just some of the reasons that makes Google a very cool place to work:
- Free carpooling buses (with free wifi) that allow people to commute easily from San Francisco.
- Dog-friendly workplace that encourages you to bring your dog to work & sit at your work station.
- Complimentary bikes that any employees can hop on and ride across the Google campus. A great way to encourage exercise and having fun.
- Giant team meetings with the Google executives where everyone and anyone has a voice.
- Ongoing education & inspiration with industry experts. They just had Tony Hseih from Zappos, talking about his book Delivering Happiness: A Path to Profits, Passion, and Purpose.
- Dining room that offers free food (awesome variety and very healthy) to all Google employees 24/7.
Janet & Gillian in the Google Cafeteria where employees eat for free 24/7
At the end of the day, we walked away with the appreciation that one of the reasons that Google’s successful is that it takes care of its people. They are a great business model because they are proving that a fun and nurturing place to work makes happier employees… which in turn makes excellent products and services.