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Have you ever dreamed of having your own radio show? I know I did. When I was a kid, I used to entertain my family for hours with my imaginary “Allen Brady Interview Show.” I always hoped one day I’d host my own show. Now that starting a podcast has never been easier, my childhood dream is totally possible.

Back in 2006, only 22% of U.S. adults had even heard of the word “podcast”. By last year, that figure had risen to 60%. People have not only heard of podcasts, but they’re listening to them on a regular basis.

According to Apple, iTunes now features more than 500,000 active podcasts, including content in more than 100 languages. Wow. Podcasts are popular.

What’s a Podcast?

Not quite sure what a podcast is? It’s kind of like having your own radio show. However, instead of broadcasting your voice live over radio waves, a podcast is an audio file that users can either stream or download and listen to.

People listen to podcasts using any digital device – a computer, tablet, or mobile phone. We’re listening to podcasts at the gym, in the car, at home, walking down the street, or sitting by the pool.

Last winter, the Launch4Life team looked into starting a podcast. However, after doing a little research we were in complete overwhelm. There seemed to be so many moving parts. Special equipment for recording. Software for editing. Not to mention the cost of finding a podcast host provider.

End result? We decided podcasting was way too complicated and expensive for us. Until we heard about Anchor. is an exciting new program that makes podcasting super simple. Creating a podcast episode with is so easy, that anyone can host their own show.

Starting a Podcast with Anchor

To get started with Anchor, all you need to do is sign up for a free account. When you create your account, you can create a custom URL, where you can store all your episodes. You can even add artwork to brand your page.

You have the option of uploading existing audio or creating a live recording. Recording can be done using your computer, smart phone, or tablet. What’s great is that no special equipment is needed. Simply use your device’s built-in mic or attach an external microphone. It’s your choice. As a test, I used the ear buds/microphone that came with iPhone. The audio quality was great.

The podcast episodes you record are limited to one hour. And there is no limit to the number of episodes you can store. After you have recorded an episode you can save it as a draft or publish it immediately.

There are several different options for publishing. You can share it on social media (Twitter, Facebook, and Instagram), embed it on your website, or distribute it to about 13 syndicated podcast sites (Apple Podcasts, Google Play, Stitcher, etc.). Wow.

Of course, if you want to keep it easy-peasy, you can choose to only publish to your custom podcast page on Anchor. That’s what I choose to do as I am testing the waters.

I like the idea of embedding podcast episodes directly on our website. It’s super simply. You just copy the embed code from Anchor and paste it onto any page on your website.

The possibilities are endless. We could sprinkle podcast episodes on various blog posts or on select pages on our website. Or, we could dedicate a Podcast Page on our website to store all of our episodes.

Here’s an example of a podcast episode embedded directly on a WordPress website:

P.S. Contrary to what I say in the podcast episode, you are NOT limited to 5 minute recordings. My bad. You can actually record for up to 60 minutes. Awesome.

If we didn’t want to mess around with copying/pasting embed code to our website. We could just direct people to go to our custom page at:


Here’s an example of a podcast published on our Launch4Life page on Anchor:

With Anchor, there are no fees. There’s no charge to set up an account. And there’s no charge for hosting. If you’re wondering what’s the catch? The folks at Anchor are being funded by a huge grant from Google.

Anchor even provides excellent stats, so you can track your podcast audience. Their newest feature is that they recently introduced an iPad version that allows you to edit your audio. Hopefully, that benefit will soon be available for computer and mobile users.

If you would like to try your hand at starting a podcast you should take a look at Anchor. It really doesn’t get any easier than this. If you decide to give podcasting a whirl, please let us know, so we can check out your show.

Learn More About Starting a Podcast With Anchor


Launch4Life - Gillian Whitney

By Gillian Whitney

Communications Consultant