Every day we hear about why it is important for a business to have a presence on Facebook, especially with a Facebook Business Page. It is important because Facebook Business Pages are public. If someone “googles” you, they are sure to find you there. But we are hearing that Facebook is continuing to minimize Business Page posts to their LIKE audience. Facebook Ads may be the only recourse. But either way, that still puts the control in your prospects hand, not yours.
How can you find a social media site where you can control finding people, have a better chance for people viewing your posts and articles? Welcome to LinkedIn. Let’s see if LinkedIn is right for you?
First you have to get rid of the myth that LinkedIn is just for job hunting. So not true! There are over 500 million people worldwide on LinkedIn and every 2 seconds someone else is joining. Do you think all 500 million are looking for jobs!! Most people on LinkedIn are there because they are business people and they want to connect with other business people. If your customers are educated people with average incomes of $100K or more, this may be the place for you to be.
Here are a few tips that will help you whether you are already on LinkedIn or you are thinking of joining:
#1 You can have a personal profile and you can have a Company profile. Both free. You can connect them, once they are both created, by adding your personal profile as an employee of the Company.
#2 When creating your personal profile, always make sure your picture is professional looking. Don’t use a photo of you with your kids or your dogs. Have someone take a snap with your camera with you looking your best. If you have a professional one that is great.
#3 There is a space behind your picture that you can customize. Use it. The dimensions are 1584 x 396 pixels. Either use a landscape style photo or create a custom banner with a program like Canva.
Here are two random samplings. One is not taking advantage of his banner. The other one is. Make sure you create a banner that represents who you are and what you offer.
#4 Make note of the Header and make sure the words are Client Facing – meaning “what you do to serve your customers”. No one cares what your title of your firm is. They want to know why they should get to know you.
#5 Make sure your summary tells people what you do, who you serve, and the transformation you provide your customers. Whether it is coaching them to success, creating special evenings, helping them find the home of their dreams, or giving them peace of mind with the right life insurance product, this is the place to tell them that is the end result.
#6 Connect, connect, connect. Spend at least 30 minutes per day using “My Network” and connecting with new people. If you can, send them a personal message. Here is a tip how to do that: Instead of just clicking the Connect button, click their profile, then click Connect. It will allow you to send a personal message. Even if they are not your “ideal” client, you will be able to connect to others they are connected to. Expand your connections, expand your reach.
#7 Once you are connected, you can send Messages suggesting that you and that person get offline and talk by phone, email, or a face to face meeting.
#8 Join LinkedIn Groups. Participate in those groups to learn and build relationships that can connect you to others.
#9 Use the Search Field to explore finding new contacts by a variety of fields.
#10 Add new posts every few days with interesting topics related to your services. Join in conversations of what others post. Do LIKES or Comments. If you are a writer, post some articles. If you are into video, post some personal videos of what you do, maybe seminars that you are offering, or a course they can sign up for. Or share an experience that you provide your clients – add a link to your website.
LinkedIn offers a lot. Access daily on your laptop or with the LinkedIn app for tablets and mobile phone. There are several premium options available with LinkedIn. There are many courses that explain how to really powerhouse LinkedIn. Down the road, you can see if those will be advantageous to you or not. My advice is to start off slowly with the free version. You may never need to upgrade. Get comfortable with LinkedIn being a part of your marketing process. Go find those connections that are looking to connect with you.