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Whether you are a large corporation, small business, or solopreneur, organizing your tasks and projects may be one of the most important tools for business growth. While some of us can manage everything in our head, most of us are better served using a dedicated project management tool. The challenge is finding the right tool to help us better manage our projects, so we can be more productive. While there are a number of great project management programs available, most of them were designed for large organizations.

Recently, one of our clients asked if Asana was appropriate for solopreneurs? Our answer was – yes, yes, yes! Whether you’re a big company, small biz, or team of one, Asana is right for your business. Launch4Life has been a big fan of Asana for several years. We use Asana to manage both our personal and professional projects. We love Asana for many reasons. It’s easy to use, keeps us organized, and best of all… it’s free.

Asana allows you to take everything you’ve got going on in both your life and break it down into manageable pieces. With a click of a mouse, you can set up an unlimited number of projects. For each project, you can create a list of tasks and sub-tasks that need to be completed. If a task is time specific, you even have the option of setting a due date. Since Asana was initially built as team-based tool, you can assign tasks to team members in your organization and/or external partners/consultants. But, if you are a solopreneur you can simply assign all the tasks to yourself.

Asana is so much more than a well organized to-do list. It’s actually more of a business management hub for tracking tasks and managing your documents. Each task in Asana can include a wide range of file attachments: PDFs, Bitmaps, Excel spreadsheets, Word documents, and more. What’s especially helpful is that these files can be shared and/or revised online with other collaborators, or even with yourself. This feature ensures you will always be working with the most up-to-date file.

What I like most about Asana is that regardless of the number of projects I have, all my tasks can be viewed together in one area. By simply accessing the MY TASKS tab, I have a birds-eye view of everything on my plate. Better still, all of the assigned tasks can be segmented by due date: Today, Upcoming, and Later. This feature helps eliminate overwhelm when you are juggling several projects simultaneously.

Here are some reasons that you too may want to check out Asana:

Repeating Tasks – If you find you do the same thing each week (ex. write a blog post that’s due on Monday) you can set that up as a repeating task. Each week when you complete the task, once it’s been marked as “done”, the same task will be automatically assigned the following week.

Accessible Everywhere –  You can use Asana on a desktop computer, tablet, or mobile phone. Being a cloud-based tool, it works easily with Windows, iOS, or Android devices and can be accessed used any internet browser.

Drag and Drop – All of your tasks can easily be moved around using drag and drop.

Export Features – If you need to export project information out of Asana, you can do so using Excel or send it to a printer.

Customizable Workspace – Asana provides you with a customizable workspace. You have the option to color code projects, view tasks that are in-process or completed, and even view your progress. You also have the option to archive any in-active projects, which simply hides a project from view temporarily.

IntegrationsAsana integrates easily with a whole host of internet-based programs ranging from: Google Drive, Dropbox, Box, MailChimp, Toggl, Zapier, and more.

Cost – It costs absolutely nothing to get started using Asana. While there is a premium version, you might find you never need to go beyond the free version. Unlike other Project Management tools that offer a limited free trial, the basic version of Asana has no expiration. You just can’t exceed having more than 15 team members. If you are a solopreneur, having a small team shouldn’t be an issue.

Flying Unicorns – When you mark a task as complete, you’ll sometimes see a flying unicorn shoot across the screen. While this isn’t really a necessary project management feature, it sure does make using the program fun.

The only caveat about using Asana is, just like any other software application, you need to put in some learning time upfront. While the program is pretty much intuitive, you’ll find you get more out of Asana when you learn all it can do. I highly suggest watching a few of their training videos. You will find that Asana‘s help topics and videos are fairly short and easy to digest.

No matter the size of your business, you will discover that Asana can help you stay organized. It’s a great project management tool that allows you to break down all of your projects into bite-sized tasks, assign due dates, attach relevant documents, and keep track of where you are in the process. Asana is one of the easiest programs we’ve come across and with a getting started price tag of FREE, it will definitely not break the bank for any solopreneur.

By Gillian Whitney

Communications Consultant