Most small business owners know they need to be on social media. But many neglect LinkedIn because they think it is only a resume builder. I will share why it is important and how with some LinkedIn profile tips, you will be able to optimize search results for your Profile.
With over 500 million people connecting B2B or B2C, you are missing out on a great opportunity. Having a SEO strategy with LinkedIn is just as important as for your website.
Who is On LinkedIn
Let’s start off with who is on LinkedIn. People who have average incomes of $100K or more, usually college educated. With over 250 million monthly users worldwide and 40% of them daily, you have the opportunity to find people you would never find otherwise. By the way many influencers and decision makers are on LinkedIn. 41% of LinkedIn members are millionaires. Business professionals are looking for interesting articles and videos to increase their knowledge.
You can use LinkedIn’s search feature and key words to find the people that you want to connect to for business. For example – realtors, insurance agents, chefs, lawyers. Whoever is your target market. So keep in mind that your ideal customer could be right there waiting for YOU to show up. Finding them is easier than you may imagine. If you are not sure your avatar is on LinkedIn, go online and do some searches. I think you will be pleasantly surprised.
If someone hears about you from a friend, the first thing they will do is “google” your name. What better place for someone to know quickly about you than through LinkedIn. They will learn your background, who your customer is, what you look like, what you do and how to find you. They will see your endorsements, be able to read your articles. If you have done your homework, they will learn a lot about you. Your goal is to have people know you, like you, and trust you.
There is one more significant reason to be on LinkedIn. You can connect with people in all sorts of industries and related business fields. It is like having a huge file of business cards at your fingers. Even if you are an introvert, it is the easiest way to try and create a dialogue without worrying about someone “hanging up” on you. You can get people to warm up to you through messaging and having people view your posts. How easy is that?
LinkedIn Profile Tips
Here are some tips for making sure that when someone does land on your profile that it is polished and worthy of consideration of connecting or doing business with.
Upload a professional headshot. People usually do not connect with people who don’t have a photo of themselves. Make sure it is professional, not casual or family oriented. First impressions last. Make sure it is a good one.
Create a banner over your photo where the blue grid is. This is valuable real-estate to tell people who you are and what you do and whom you serve. Hint. Upload as a jpg. Don’t know why, but a png doesn’t work. Canva is a great tool to create a banner if you would like to add text to your banner. Still save it as a jpg.
In your header use lots of great keywords that you would normally use in your website or blog content to describe what you do. Make it client focused. Not about you, but what you do for clients. Separate each phrase with a space or bullet. Google will pick it up. By the way Google doesn’t mind lots of keywords in LinkedIn. Just make sure it is a variety. Don’t repeat the same ones.
♦ Profile Info
Sure you have your phone number, email, website address in your Profile so people can connect offline. Create some posts and articles for people to learn more about how you can help them solve their problems. Work on getting your connections up to over 500. More credibility with LinkedIn.
This is a great place to talk about how you help your customers with their specific problems relating to your business. Don’t make it about you and your awards and education. Boring. Write about the transformation you business creates. How do you solve their problems.
Screen showing how to connect with someone on LinkedIn
Focus on building your connections. Searching success will increase as your connections grow. But don’t grow them just for the sake of numbers. Reach out to people who have synergy for you, partners or perspective clients or potential referrals. Connect with people you think will grow your professional network. Here is a tip: When you are connecting, you can either just press the “connect” button or you can send a message. If someone doesn’t know you, add a note first telling them why you want to connect. Better chances of a successful connection.
♦ $$ Membership
LinkedIn is free. However there are paid choices. The paid memberships are really for people who are committed to using LinkedIn as their primary prospecting tool. If you are not planning that, you can get plenty out of the free version.You may never need to upgrade. You may be tempted with their trial but beware it is very expensive for the Sales Navigator or Premium version. Also you can purchase LinkedIn ads.
Who would have thought SEO and LinkedIn go together but they do? Writing fresh content with appropriate keywords or posting a summary of your blog with a backlink to your website will aid in that strategy. We all want to get to page one of Google. LinkedIn is a great asset in that pursuit.
Having a great optimized LinkedIn profile will do much to help your SEO as well as set you up as the professional you are. Hope these LinkedIn profile tips give you some ideas to create one or fix the one you have. At the end of the day, SEO is all about being found by the right people whether on social media or your website so people will eventually hit that “buy” button.