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Most everyone is familiar with the phrase “A picture is worth a thousand words.” That’s especially true when you are marketing your business. Whether you are tasked with creating marketing graphics for social media, blogs, or email newsletters, you need to use professional looking images. 

Graphics Make Your Business Stand Out

There’s no doubt about it – graphics capture attention.

Think about when you are scrolling through your Facebook newsfeed. What causes you to stop and read a particular Facebook post? Most likely it’s because there’s an eye-catching graphic, or even better, a video. 

Using interesting graphics helps your social media posts stand out from the crowd. 

Marketing graphics are an essential tool for promoting your business. Think about how a simple graphic, like a logo, can help make a brand recognizable. This is exactly why many businesses put so much effort into creating a logo for their company. 

Take a minute to look at these 4 logos below. Can you identify the company just by looking at the logo? 


logos of the Apple, Microsoft, Google, and McDonalds

Easily recognizable logos.


Notice there are no words. Just  simple images. These big businesses (Apple, Microsoft, Google, and McDonalds) have all created logos that promote instant brand recognition. As such, their logo’s displayed prominently on all their graphics marketing material. From social media to the website – their logo’s at the forefront. 

As an aside, McDonalds has done such an especially great job with their simple logo. You merely have to hear the phrase “Golden Arches” and you know exactly what people are talking about. Wow. 


Where to Begin?

Okay, so we get that graphics marketing is important. But, what do you do if you don’t have the tools or talent to create great graphics?

The answer is to start with baby steps.

You don’t need to be a graphics designer (or hire one) and you don’t need to purchase expensive software like Photoshop. Professional software programs not only cost a lot money, but come with a steep learning curve.

Luckily, there are lots of easy ways to get started along your graphics marketing journey. We suggest you start off with learning an easy-to-use graphics program. 


Beginner Graphic Design Tools

One of our favorite online tools is Pablo by Buffer. This free program will allow you to build awesome graphics in a snap. With just a few clicks, you can create a snazzy social media post that includes both text and graphics.

What’s especially nice about Pablo is that it includes a graphics database of 60,000 royalty free graphics. Using their built-in graphics search tool, you can search for any kind of graphic you’d like – snowflakes, mountains, flowers. Best of all, there is no fee for using any of the images.

To add text on top of your graphic, you simply click and type. And for those days when you haven’t a clue what to say, you can use Pablo’s automated quote tool. This nifty feature presents you with a wide range of famous inspirational quotes to choose from.  Social media posts that include quotes are always popular. And more importantly, are the type of posts people like to engage with – likes, comments, and shares.


Facebook Post made using Pablo By Buffer

Facebook Post made using Pablo By Buffer


While there are other great online graphic tools out there, Pablo is the tool we recommend the most for graphic marketing newbies. When you are just getting started with posting on social media, you need an easy-to-use program.


Pablo By Buffer – Demo

This short video contains a quick overview of how to use Pablo. This demo is an excerpt from our Marketing Your Business With Graphics course, we illustrate the process of creating a social media post using Buffer, how to download it to your computer, and then how to upload it to Facebook. 


Next Steps

It’s great that there are free online tools like Buffer to get you started with your graphics marketing. However, you will soon learn that the next step in your journey is learn some graphics basics and what other graphics tools are out there. Which is why we suggest you take a look at the course we created – Marketing Your Business With Graphics.

With our graphics course, you will soon be a pro at accentuating your marketing message with eye-catching graphics. You will learn new ways to use your graphics that will help showcase and sell your products and services.

The Launch4Life’s Graphics Course Will Teach You:

  • Where to find free graphics, use them, edit them, store them, and make awesome graphics.
  • The do’s and don’ts of using the right set of color and font combinations in your graphics that will either attract or repel your audience.
  • Understanding of why your audience will think you are an amateur if using kindergartner font styles. Find out how your content requires professional fonts complemented by the right combinations.
  • Tips on how to create presentation slides that will keep your audience involved in your story but can be re-purposed for use in a multitude of ways to continue marketing your message. PowerPoint presentations are a powerful message ally.
  • The graphic tools that will enhance your blogs and social media posts to attract new prospects and customers.
  • A variety of free online tools to build professional looking graphics, along with the links to these sites.

This online course will give you an easy to understand solid foundation. You will learn where to get the best graphics and the best tools you need to create graphics for all your online marketing needs. 

Launch4Life - Gillian Whitney

By Gillian Whitney

Communications Consultant