Did you know that last week there were some Facebook Business Page changes?
Yep. Once again we’re all scrambling to catch up with the latest Facebook updates. And, what you don’t know could hurt you.
Which is why I wanted to share what you need to know about the latest Facebook Business Page changes.
Set It and Forget It Marketing
In the 90’s there was an infomercial for a new and awesome cooking machine. It came with a memorable tagline – “Set it and forget it.” This rotisserie made cooking so easy – you could walk away from it without a care. Full disclosure, I’m a sucker for infomercials and I bought one of these. I love it because it allows me to roast a chicken lickety-split.
You Can’t Afford to Ignore Facebook
It’s never a good idea to ignore your Facebook Business Page.
When it comes to Facebook, it’s impossible to “Set it and forget it.” Instead, you want to be posting new Facebook content on a regular basis.
Weekly status updates too hard? Then how about at least once a month? Nothing says “abandon ship” more than a Facebook Page with old content.
It’s also a good idea to do an occasional self-audit of your Facebook Business Page. This will ensure everything is up-to-date. Here are some of the things to look out for. Is your Call-To-Action button set up right? Does your background and cover photos look good on a mobile phone? Are your hours of operation correct?
Facebook Business Page Changes
Reviewing your Facebook Business Page is especially important right now. Last week, Facebook implemented some changes. For whatever reason, Mark Zuckerberg and friends, decided they wanted to change things up a bit. As a result, many of us got a brand new template. Whether we wanted it or not.
If you were one of the “lucky ones”, like us, you might have been given a template you don’t like. Even worse, the new layout might include fields or tabs that are not relevant for your business. This means your Facebook Business Page might now be cluttered with empty tabs.
I urge you to check your Facebook Business Page today. See if you’ve got some work to do. Luckily, you can remove irrelevant tabs with just the slide of a button. And, if you’re like us, and don’t like your assigned template, review the others and choose one you do like.
How to Check Out the Facebook Business Page Templates
Step 1: Log into your Facebook Business Page
To find the Facebook Templates you need to click on Settings, which is located in the upper right hand corner of your screen. Then click on the Edit Page option which is in the sidebar to the left.
Step 2: Choose a Template
If you don’t like the one you have been assigned, browse through the Templates and choose the one that works best for your business.
Step 3: Turn off Empty Tabs
Most templates will come with more tabs that you need. For instance, you might have a tab for Show FAQ and you don’t want to have that on your Page. If you don’t want a useless and empty tab cluttering up your page, you can turn it off. Simply, slide the Settings button to OFF. Now the tab will no longer be displayed. If you ever want it back, just slide the button to ON.
Staying in the Loop
If you want to stay on top of the latest Facebook business page changes, consider subscribing to Facebook’s Business Email List. Once you are on their list, Facebook will send you timely emails. This advanced notice may provide you with heads up on the next round of Facebook Business Page changes.
While “Set It and Forget It” may have worked for rotisserie chicken, it’s doesn’t work well for Social Media. Especially Facebook. So head over to Facebook now. Get acquainted with the latest Facebook Business Page changes. And make the needed fixes.