Select Page

Many small business owners today are looking to social media to help them find prospects and connect with their current customers to build relationships. Facebook as the largest social media platform provides the widest range of people to connect. But many business owners think that it’s easy to purchase Facebook Ads. Its not that easy.

Never before have you had the opportunity to market to your perfect audience. Facebook gives you the tools to target the people that are most likely to be interested in your products or services. But are you ready?

Here are the 4 things you should check before you purchase Facebook Ads. Their importance is vital to the success or failure of your Ads.

#1 You Need a Facebook Page

You cannot purchase Ads from your Facebook personal profile.  So if you don’t have one, that is your first step, create a Business Page.


#2 Know the Goal of Your Ad

Is the goal to drive more “likes” to your Page so more people will see your posts?  Or drive traffic to someplace off Facebook, like a website?  Are you looking to build your email list?  The post you create for an Ad should define that goal.


#3 Is Your Facebook Page Ready For Viewing?

Make sure that your Facebook Page is interesting.  Does it express who you are, what you’re selling, and how you can help them?  Are you posts engaging?  You should be posting on a regular basis, at least 3-4 times a week. A series of posts should already be on your Page timeline well in advance of the Ad launch.


#4 Do Your Facebook Page and Advertising Posts Have Call to Actions?

The call to action is designed for your prospects or customers to be able to learn more, buy something, talk to you, come to a seminar, sign up for a webinar. Your call to action could lead someone to your Website, a Video, Facebook Messenger, your Email, or an Event. Many advertise with some form of Opt-in that is referred to as a Lead Magnet. It’s usually a free bonus. An example would be a Newsletter, an E-book, a Report, or Educational Video – something that provides value. Your goal is to either drive “likes” to your page or to collect prospects’ email addresses. Having them just “Call YOU” will probably not do the trick. Would you call?

Once your Page is “ready” pick your budget, customize that ideal customer audience,and watch your Ad’s development. This will allow you to adjust your budget based on your results.

But what if you are not “ready” to start: your Page is not ready for viewing, or you don’t even have a Facebook Business Page. Do you need some help? If you do, check out our “Work With Us” landing page to see if our One on One Coaching, Facebook Audit, or Online Courses might serve your needs.

Click here to learn more:

We are looking for the people looking for us!
Gillian and Janet

By Janet Elie

Internet Marketing Specialist