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In my research on Facebook I have noticed that many business owners are using Facebook improperly. Some are using their Personal Profile to market their business. I don’t know about you, but I don’t want to be “friends” with customers. I want to keep my personal life, well, personal. I invite customers to my office not my home, So I would want them to visit my Facebook Business Page right, not my Facebook Personal Profile. But so many people haven’t figured that out yet.

Meanwhile, the ones that have figured out that they should be promoting themselves via their Facebook Business Page, should take time to make sure the look and message is first class. Dress it up. Many have. Their page is engaging, with good consistent posts that clearly define what their services are and how they can help their customers. But then I have also discovered many Facebook Pages that could do so much better. In addition, many businesses are not taking advantage of the new features that Facebook has just rolled out.

I would suggest to those that have a Facebook Business Page to take a view of their Page as a “visitor” and look to see if it really speaks well of you. Just click the More tab on your Page and click “View as Page Visitor”.

Would I know who your Customer is?

Are you posting at least 3-4 times per week consistently?

Are you posts short and drive home their message?

Are 80% of your posts educational and entertaining with 20% being a commercial?

Have you checked to see if your Facebook Cover Photo is optimized for Mobile (especially with the new changes Facebook just released)?

Do you have a Call to Action Button? Does it go where you want it to go? Test it.

Well those are just a few things to check in your Facebook Audit. Hope this is helpful. If you need some extra help we are just a “Work With Us” webpage away. Dress up that Facebook Page to attract your ideal audience.

By Janet Elie

Internet Marketing Specialist