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One often expects that all business people are savvy with technology tools. But as I have been coaching entrepreneurs, I am often surprised to learn that it is not always true. Many are still living in the dinosaur age, the age before today’s technology. Some still use outdated phone devices to communicate for business. Or even if they have a smart phone, they are not harnessing all the benefits it offers.

One of the biggest issues is struggling with technology tools and its vocabulary and how it all fits together. It is hard keeping up with the evolution when you are busy running a business. Without that knowledge, how can your business run efficiently, so you can save money and get more customers? An additional downside is that it also can hurt your everyday life as well. Less time for family, less money, and less time for you. What do you do?

I just had a coaching session with someone who is starting a business and discovered he was still using a flip phone. I found out in an extraordinary way. I was sending him text messages and he wasn’t getting them. I didn’t think to ask in advance if he had texting. After a chuckle with each other, my first advice was for him to take the leap to an iPhone. What will his iPhone do for him that was never going to be available on the flip phone?

 

A Smart Phone will help him be more productive:

  1. Access the wide world web anytime, anywhere
  2. Access his emails – multiple platforms both personal and business
  3. Access social media sites and allow him to post on the fly
  4. Project and time management apps
  5. Respond to messages of customers quickly with text, emai,l and Facebook Messenger
  6. Use Google Maps so he doesn’t miss an appointment by getting lost
  7. Take photos and videos and upload them to social media sites
  8. Take notes
  9. Record audio
  10. Watch webinars and online courses
  11. Listen to podcasts
  12. And more……

It will help him develop his business faster. His response to this list, “Holy Cow, where have I been?” After he purchases his phone, I suggested he ask a friend, a peer who has one, to teach him how to use the new phone. I recommended he not ask the young nephew to help. His nephew only knows this world and may not be able to help a dinosaur become evolved. When my client asks, “What is Siri?”  the nephew will probably say “you’re kidding, right?”

Keep in mind the flip side benefit of this. Many of his customers are using smart phones. If he doesn’t understand their experience how will his marketing reflect connecting with them using the same technology. His email platform and website should all be designed for a Smart Phone experience.

What’s the takeaway? Learn. Listen to podcasts. Watch YouTube training videos.  Get an up to date phone. Find out about apps that will make your business easier. Make sure your marketing can be viewed correctly on your customer’s phone.

Keeping current on technology developments and how to apply them to your business is critical. Don’t be a dinosaur. It will COST YOU Money in Sales.

P.S.  Quick story. I was just traveling to California from Arizona. Stopped for our last gas stop before we crossed the border. I pulled up my trusty “Around Me” app on my phone and figured out who had the cheapest gas. It was a difference of 50 cents per gallon. Your phone can save you money every where you look.

By Janet Elie

Internet Marketing Specialist

Launch4Life

janet@launch4life.com