Video Marketing


How to Add a Video to an Email

How to Add a Video to an Email

Including a video inside your email messages is a great way to stand out in your client’s email inbox.

Seeing a video in an email can quickly capture your reader’s attention. When someone sees a video thumbnail, it encourages them to stop what they are doing and click play.

We love watching videos because no other medium can as quickly or effectively communicate information. A video inside of an email is a great way for your customers to connect with you on a personal level.

Here are just some of the benefits for including a video inside an email message:

  • Helps your emails be more engaging – your email messages stand out from the crowd
  • Saves time – it’s much easier to watch a video than read a lot of text
  • Allows you to more easily convey information – videos engage multiple senses, allowing us to process the content more easily.

Vidyard: Easiest Tool to Create Videos for Emails

If you are considering using video in your email messages, Vidyard is the easiest peasiest program we know to get the job done.

Vidyard is not only easy to use, but it’s got a Free Forever plan. How sweet is that? We love free.

3 Different Recording Options

In their free plan, Vidyard gives you three options for recording your videos:

1. Record your screen

2. Record webcam

3. Record screen + webcam together

BONUS: You can even upload a video that you’ve already made. Nice!

The folks at Vidyard are extremely generous. They allow you to store and share an unlimited number of videos. Wow folks. It doesn’t get better than that.

Best of all, with Vidyard your videos are protected. When they are stored in Vidyard’s cloud they are view only. No need to worry about rogue viewers downloading your video creations.

To get started with using Vidyard, all you need to do is signup for a free account and install the Google Chrome extension. Installing the Chrome extension, is easy to do. Just visit the Chrome Store and search for the Vidyard extension.

But, if you’d like a little help, we walk you through how to do that in our YouTube video below.

Learn How to Add Videos to Your Emails With Vidyard

If you’d like to learn how to use Vidyard to record and add a video to your email messages, watch the YouTube tutorial below. We also show you how to install the Chrome Extension… just in case you need a little extra help.

BONUS: To save you from having to take any notes, we’re also enclosing a complete transcription of the entire video. The transcription can be found directly below the YouTube. Simply scroll on down and you’ll see it.

YouTube Video – Complete Transcript

Today I’m going to walk you through a program that I love to use to create videos to go inside your emails. And this is a really great way to get personal with your clients and let them know a little bit about you. And just sometimes you know you have a lot to say and it’s long and dull and dry to try and type all that into an email. And a quick video could get to the point and just do so much more for your relationship with your clients. So I’m going to show you a great tool that I like to use called Vidyard.

So first of all here’s Vidyard here.What you want to do is you’re going to need to sign up for an account. Doesn’t cost you anything. This is a free program. To get started, they have a free foreverplan. If you like Vidyard and it does all sorts of other thing, highly recommend this. This is a great great program. But for just doing what we’re doing today you don’t even you don’t need to pay a penny. Just get a free account.

So I’m gonna go ahead and I already have an account. I’m already logged in, but you need to have the Chrome extension before you get going with this. And it’s really easy in order to get the Chrome extension. All you have to do is you have to go ahead and click this button and it will tell you how to do it.

So it says to add the Vidyard extension just search for Vidyard in the Chrome Store. So here it is. Add it to Chrome. Yes. And boom there we go. It is now on my, it’s right here now. Move it right to the front, right up at the front. So there he is. Okay so that’s all you need to get cracking to install this. Honestly easy peasy.

So let’s go ahead and make a video to put into a email. So all I need to do is click on the little cricket guy here. So it’s the Chrome extension and then I have a choice I can be making a video of my your screen, so that might be good for onboarding, if you’re trying to teach somebody how to use something. An application that you have, or you’re walking through a program that you want them to see on your screen.

But for this demonstration I want to do a cam video, which means that it’s going to take a picture of me. And that’s what we’re going to use to do that and in order to do that all I have to do is click the record button. Now there I am. So now it’s recording. Gives you like a little bit of a countdown so you can get ready and then you see here at the bottom that the time that’s going by. So of course this is kind of messing it all up by talking to you so much. But that’s okay.

So see for instance we’ll just start from here and actually I’ll show you how to trim it later because this is obviously a good point. So here we are let me start.

Hi this is Gillian with Launch4Life. I’m so happy that you have booked an appointment for a 15 minute consult. Just wanted to give you a heads up that I’d love if you could just go ahead and go through our client questionnaire, so that we can learn little bit about you before we get on the call. That way we can have a chance to do some homework and know about your business and the services that you provide and maybe what your website looks like before we even get on the call. That way we will have a jam-packed session in 15 minutes. Instead of getting all that information then I can give you some constructive feedback on how we can work with you. Looking forward to our appointment talk soon.

Okay and now my video is ready and if I push play. Now it’s recording gives you like a little bit of a countdown so you can get ready and then you see here at the bottom… And what’s nice is I can go ahead and give my video a title. So it’s just gonna give always standard vidyard recording but if i want to give it a personal title I could say thank you for booking an appointment with Launch4Life. There we go we’ve got a title.

Now if i want to trim this because obviously i talked too much in the beginning. All I need to do is look at this and figure out where do I want to start.The time that’s going by so of course but that’s ok. So see for instance we’ll just start from here and actually I’ll show you how to trim it later because this is obviously a good point.

So let’s go back a little bit. Let me start. So if I say this is where I would like to trim. So I want to drag the handle to where I want it to start. So let’s see if that works.

Hi this is Gillian with…

So see it cut off all this nonsense here. So let’s goahead and do trim. Let’s test that out. Got to give it a little second for that little robot to kick in and trim that for me. Let me start.

Hi this is Gillian with Launch4Life. I’m so happy…

So I actually should trim a little bit more. So let’s see. Just pull that up. Let’s see how it starts from here.

Hi this is Gillian with Launch.

Ok that’s better. So let’s do trim. So editing is always a process. It would be helped helpful if I hadn’t talked so much before I was recording but I’m teaching and doing all at the same time sometimes it’s a little fun to try and juggle two things at once. So let’s try.

Hi this is Gillian with Launch4Life. I’m so

So how easy is that?

Ok so now I have trimmed my video. And now I can figure out what thumbnail do I want? Do I want a static thumbnail of me closing my eyes and looking silly? Do I want an animated thumbnail which kind of puts some action into your video. So that’s kind of fun.

I can even upload a custom thumbnail and I can even you know go ahead and take a picture so that’s kind of cool that we have all these different options. I’m gonna go ahead with the animated thumbnail and let’s just see how that looks.

So it’s just seeing me talking for like two seconds but I think that’s kind of fun to do that. So I’m gonna go ahead and go with that. And then in order to put it into my email this is what I have to do. I can copy the link which would be a link to this video but I actually want to get the thumbnail which is the whole picture and the link so that people can view it.

So I’m gonna go over here where it says copy link and thumbnail. Click on that. That’s all I need to do to copy it. Now I’m gonna go and open up my email program. So I have an email that in the interest of time I went ahead and prefilled out here and it just says, Hi thanks for booking an appointment watch the video below before you meet with us. Of course I’d write something better but that’s just something good enough for now. And then I can paste the link in, just go up to file and then oops edit and paste. And there we go.

Now we have the animated thumbnail, me kind of chit-chatting for a second so it draws their attention to it. And then here is the link. And when people receive this email they can either click on the picture or they can click on the link. Either one will work.

So let’s give this a subject heading. So I’m just gonna say Test Yidyard Email Videos. So we keep it straight. And then I will go ahead and I’m just sending it to myself. But I want you to see it. So I’m gonna go ahead and push send. Okay it’s sent. And here it is. So our video has come back to us and you can see I’m using Microsoft Office but it doesn’t matter if you’re using Gmail or I’ve tried Microsoft Office I tried Gmail, both worked. I’m pretty sure this is gonna work with anything that would allow for a picture.

So if you have any kind of email program that uses a standard picture in it I think you’re going to be fine. So most of us seem to be using either Microsoft Office or Gmail so it works very very easily. So let’s go ahead and see what our whole email looks like.

So here we go. We see the email. There’s my subject line. Here’s my little blurb and there’s the animated thumbnail. Animated thumbnail with me sort of yakking away. So they would go ahead and click the button.

And what it does is it takes them over to Vidyard and Vidyard kind of creates a little landing page for me. So that i have my title here, Thank You for Booking an Appointment With Launch4Life. They click play.

Hi this is Gillian with Launch4Life. I’m so happy.

And there you go. There’s my video. And the nice thing about Vidyard here. So I could have all sorts of great little videos that I put in here. And they’d all be saved for me. And if you want to get rid of this branding because of course vidyard is gonna advertise Vidyard. And you didn’t want it to say create upload and share unlimited videos with you Vidyard,

If you don’t want that branding, you have to pay for it. But this is a great program. I think Vidyard is great if you decide to investigate more of the features that vidyard offers. It’s like I said, it’s a great great program. But you don’t need anything to get started. You can just come right in here, make these great little videos, and all you need to do is sign up for a free account, install that Chrome extension, and you are good to go.

I hope you enjoyed today’s episode of Video Easy-Peasy. If you liked it I hope you give us a thumbs up. If you have any questions or comments please leave them down below and we answer every question, we reply to every comment so please feel free to give us some feedback.

And if you liked today’s video and you would like to receive more, the next time we’ve done one you get an automatic little ding ding ding in your email, then go ahead and subscribe to our YouTube channel.


Gillian Whitney

By Gillian Whitney

Marketing Consultant

Launch4Life

gillian@launch4life.com

Connect with me:

Is Your Small Business Using YouTube?

Is Your Small Business Using YouTube?

 

Laptop displaying YouTube website

The other day I was talking with a client about small businesses using YouTube to market their business. More specifically, I was talking about how important it is to have a YouTube channel to grow your business.

She replied, “What? What? What?”

She was under the impression that YouTube was only for the big brands. Not true.

YouTube is for everyone.

So what exactly does YouTube have to offer the small business owner? The answer in short is that YouTube is a goldmine for any small business.

It doesn’t matter whether you sell a product or service. It doesn’t matter where in the world your business is located. And it doesn’t matter if you have no experience making videos, no expensive equipment, and no fancy editing tools. YouTube offers a level playing field for all of us.

If your business is in need of more visibility on the Internet, setting up a YouTube channel should be at the very top of your 2020 goals.

Awhile back I wrote about Marketing Your Business With Video. So I won’t repeat all the reasons WHY video marketing provides the best bang for your marketing buck. If you haven’t read that blog post, I suggest you go back and read it now.

Instead, let’s dive right into EXACTLY why every small business should be using YouTube to market their business.

 

YouTube Offers New Leads

When you have a YouTube channel, you get exposure to a huge audience. YouTube boasts of having over a BILLION users per day. That’s a heck of a lot of people!

And think about this, YouTube is the number 2 search engine in the world. Second only to Google Search. (And, just so ya know, Google actually owns YouTube. We’ll talk a little bit more about what that “connectedness” means for you later.)

Okay, so back to the BILLION users a day. Wouldn’t you like access to all of those folks visiting YouTube? Of course, you would. We all would.

The great thing about YouTube is, unlike all the other Social Media platforms (Facebook, LinkedIn, Twitter, Instagram, etc.), you don’t need to already have a large following to be visible. Actually, even without having a single YouTube subscriber, people can still find your videos and learn about your small business.

How do I know this? Because, that’s exactly what happened to us.

Several years back, we were uploading videos to YouTube without having any kind of video marketing plan. Instead, we were really just using YouTube as a way to store our videos online. (By the way, free and unlimited video hosting is another cool YouTube feature.)

One day, I made a how-to video for my business partner. At the time, I *thought* I had published it to be private (meaning nobody could see it except for us) but I actually published it be public.

Several months later, I happened to discover that same video had chalked up over 3,000 views. Wow! That really got my attention.

That was also the day I realized the INCREDIBLE REACH YouTube offers, even when you have no subscribers.

YouTube Analytics showing Lifetime views

Our small business has received over 22 thousand views.

 

 

YouTube Let’s You Optimize Videos for Search

The trick to your videos being found on YouTube is to make them more visible to potential viewers. On YouTube, there are actually several ways people can discover your videos. The most relevant are:

  1. SEARCH RESULTS – After someone performs a YouTube search, your video shows up in the search results.
  2. SUGGESTED VIDEO – After someone watches a video, your video shows up as a suggested video on the same topic.

The higher your video is ranked in either the search results or suggested videos, the greater chance someone will pick your video to watch.

YouTube Search Results

Example of a video showing up as the top search result.

 

By adopting just a few simple techniques you can easily make your video be at the top of the list. Tips to optimize your videos to be found more easily include:

  • Choosing an attention getting title for your video.
  •  Using the right video tags (YouTube’s version of keywords) that your video is about. (You want to make sure it’s the keywords that people are actively using.)
  • Writing a keyword rich description that allows the viewer to easily understand what your video is about.

Bonus Tip:

When your videos are highly visible on YouTube, you can also get an SEO bump from the Google gods. Google, who remember owns YouTube, loves to promote relevant YouTube videos in their search results.

What that means for you is that when someone is searching for something on Google, your YouTube video may be featured at the top of the search results, which means even more potential viewers. Hurray!

Since many Google Searchers actually prefer video content, they might be more inclined to click on your YouTube video, rather than reading a blog post.

Google Search showing video result

Google (owns YouTube) so it likes to feature related YouTube videos at the top of the search results and on the Videos tab.

 

 

With YouTube Your Content Never Dies

On almost every social media platform, yesterday’s posts can get buried in the timeline pretty darn quick.

When we log into Facebook, LinkedIn, or Twitter, we’re always directed towards viewing the most recent content. That video you posted two weeks ago, may never see the light of day again. 

On YouTube, the algorithm is a little bit different. Since YouTube is more of a search engine (like Google), people tend to type in exactly what they are looking for. YouTube will then offer up the most relevant videos to satisfy that search request. Which means that a video you posted two weeks, two months, or two years ago, might still be the best result.

As a matter of fact, on our YouTube channel, we have videos that are several years old and are still getting current traffic. That’s pretty exciting.

YouTube Video View History Analytics

This video is over 2 years old but is still getting views.

 

 

YouTube is Great for Building Brand Awareness

When you set up a YouTube channel it’s almost like setting up a mini video website. You have the option of creating a profile the describes your products or services. You can include links to your website and even other social media channels.

There is even a way for viewers to subscribe to your channel. That means that whenever you post a new video, they will be automatically be notified.

Best of all, you have the ability to create playlists. Essentially, a playlist is just a way to group your videos together by subject. And that subject can be whatever you want to call it.

What’s especially cool is that when people watch a video in a playlist, as soon as one video finishes, the next video on the list will be served up next. This is a great way for prospective clients to get to know, trust, and like you.

Launch4Life YouTube Channel Playlists

Your YouTube channel almost looks like a mini website.

 

 

YouTube Allows You to Talk to Strangers

Another great thing about YouTube is that viewers have the ability to comment on your videos. This is a great way to start a conversation with potential leads.

I especially like that YouTube sends us an email each and every time someone leaves a comment. We’ve found that by simply responding to comments (both positive and negative) makes people feel heard.

When someone leaves a short note on how much one of our videos has helped them, we feel really good. When you actually know the content you’re creating matters, it motivates you to create even more.

We’ve also discovered that the people who take the time to post a comment often become regular subscribers to our YouTube channel.

YouTube Viewer Comments

It’s great that YouTube viewers can leave comments and you have the ability to post a reply.

 

 

YouTube Provides Easy to Understand Analytics

Every YouTube channel owner has free and immediate access to a whole heap of analytics. For each and every video, you can learn about how the viewer found you, where in the world they are, and what type of digital device they used to watch your video. 

Most importantly, you get data on exactly how their viewing experience was. How long did they watch? When did they click away? Did anyone view your video at all? While it’s not always fun to see some of this data, it does allow you to learn what’s working and what’s not.

Are you videos too long? Are they too short? Do you need to tighten up your introduction so that people don’t click away? 

One feature that is especially helpful is that you get geographical statistics. This alone might reveal your videos, and hopefully your products or services, appeal to a whole other country you weren’t even aware of. 

If you have a lot of foreign visitors, you might consider adding captions based on that country’s native language.

YouTube Channel Analytics Geography Bar Chart

Analytics can be displayed as bar graphs or line graphs. Gives you all sorts of great statistics.

 

 

Bonus tip:

YouTube has a built-in free tool that allows you to automatically create closed captions for your videos. Once you create captions you even have the option of having your captions translated (for free) into other languages.

Closed captions you create in YouTube can be downloaded as an SRT file and be repurposed on other social media platforms. We like to use this feature when we post videos with subtitles on LinkedIn and Facebook.

 

YouTube Provides Free Video Storage Space

One of our favorite reasons for having a YouTube Channel is the free storage space for hosting all our videos. To be honest, this is what led us to using YouTube in the first place.

As internet marketing consultants, a huge part of our business is coaching and consulting with clients online. For years we have been meeting with our clients using Zoom (an awesome video conference tool). When we meet with people, we often include the option to record the meeting, so that we don’t have to waste time by taking copious notes. That way we have access to all the details discussed.

Unfortunately, finding a place to store and share those bulky MP4 files can be quite cumbersome. This why we love YouTube’s generous NO LIMIT storage capacity.

Best of all, using YouTube’s privacy settings we can easily maintain client confidentiality by designating videos as non-public (i.e. private or unlisted). That way, there is never any danger that our channel subscribers or YouTube searchers stumble upon those videos.

We also use YouTube to host public videos that are embedded on our website and featured in our email newsletters.  It’s great to know that we will never run out of video storage space and have an easy way to share videos.

YouTube Unlisted Videos in Private Storage

Using YouTube to store your private and public videos is a great way to save space on your computer.

 

 

Have We Convinced You Yet?

So, those are just some of the reasons we believe every small business should consider setting up their own YouTube channel. So much to gain and nothing to lose.

It costs you nothing to create a channel for your business, except for perhaps your time. However, the rewards offered from having a YouTube channel far outweigh the work needed.

With a YouTube channel you will have a proven way to attract new leads for your business, that will hopefully convert into loyal customers and become raving fans.

As a caveat, you need to know that building and running a successful YouTube channel does require some strategy. For starters, you need to be clear on who your target audience is, what video content they’ll find most valuable, and what Calls to Action best aligns with your business goals.

Just like any part of your marketing plan, maintaining your YouTube Channel will take regular and consistent effort. However, if you follow a simple strategy and commit to posting a video even just once or twice a month, you will see results.  

With over a BILLION people a day visiting YouTube, wouldn’t it be great if you could have just some of those folks learning about your business?

On our YouTube channel, we have many videos to help you learn tips, tricks, and strategies for marketing your small business online.

Visit our channel by using this link: Launch4Life YouTube Channel

Launch4Life - Gillian Whitney

By Gillian Whitney

Communications Consultant

Launch4Life

gillian@launch4life.com