Time to Make the Posts

Facebook Posting. Oh No, It’s Time to Make the Posts.

It’s Sunday and it’s time to do some Facebook Posting for the week for your Facebook Business Page.  I feel like that Donut guy, “It’s time to make the donuts.”  Yuck!!

Facebook Posting Algorithms

Deciding what to post can give you a headache. Also you are realizing that because of Facebook’s new algorithms, no one may see your posts. But that is not entirely true.  If you have a link to your Facebook Page on your website, people will still visit it.  If you haven’t posted anything for a month or two, they will wonder what”s up.  So yes, keep posting. Maybe not so often.  Once a week may now be quite sufficient.  But be consistent. So back to what to post.

Ideas for Posting

Not only do you need to be creative, you need to figure out what your audience will want to hear.  Sometimes the creative juices are flowing and then sometimes it’s as if you have writers block.  You need to build a library of ideas when you are in the mood ready for when you aren’t.  Here are some tips to help you:

Think about ideas that will help your clients relate to your business. If you want something a little more educational you may have to do a little research. I Google the web for ideas and I also read blogs and newsletters that I subscribe to and get ideas from them.You may include holidays or themes during the course of the year in your posts. I save them in raindrop.io for later use.

Create a list of what your audience might want to know about you.  Refer to the list when you have brain freeze.  In making that list, think about the results customers would have if they used your products or services.  How can you enlighten them on what you do? What should they know about you personally?  Make a list of at least 10 things and then refer to it as you are creating posts.

Make a list of what your audience’s interests are.  For example, traveling, eating out, family outings, baseball games, golf, theatre.  Write a sentence about your views on “something”.  Write some that relate to what you do and some just pure entertainment.

There are three ways to post

Have fun telling your audience your tip of the week. People are using Facebook Live to post on their page. Just record and then you can save it in the post for those that were not live.  How about some kind of demonstration. A short video is always welcomed by your audience. No special software or camera needed. Just use your Smart Phone. If you have the ability to put captions on it, that is great. Often people are scrolling with the mute button on so they can read what you are saying. You can use Google Drive to add the text. Isn’t it amazing all the wonderful tools at hand. .

The third way is using a simple photo. Here are some tips for using graphics. Graphics make your posts more attention getting (eye candy).  Say a couple of lines and then insert the graphic. Your point will be made.

Grab a picture from www.pixabay.com.  You can find royalty free graphics there.  Choose a photo and then write something from one of your lists that you saved.

Here is an example of a picture saying a 1000 words:

Facebook Posting graphic

Facebook Posting graphic

 

Social Media Text:

“I might need a lot of practice with my golf swing but I don’t need practice to help you with (what I do).”

Or, just post an inspiring quote.  Use this tool www.pablo.buffer.com and you can pick through a number of pictures and match to their quotes.

Facebook Posting with Pablo Buffer Program

Sample Facebook Post using Pablo Buffer

In my final comments make sure your posts are 80/20.  80% educational/entertaining and 20% commercial.  Your audience will appreciate getting to know you, like you, and trust you.

Now when I wake up on Monday morning, and I say “time for Facebook Posting” I just refer to my notes and I can find something fun and interesting.  I schedule my posts and then when asked I can say “I already made the donuts.”

By Janet Elie

Internet Marketing Specialist

Launch4Life

janet@launch4life.com

Why You Need the Facebook Pixel

Why You Need the Facebook Pixel

Do you have a Facebook Page for your business? Are you running Facebook Ads? Then you really need to consider installing the Facebook Pixel on your website.

Facebook Pixel? What on earth is that?

The Facebook pixel allows you track the actions of your website visitors’ actions.

 

Benefit #1

The Facebook Pixel helps you analyze the effectiveness of your Facebook Ads. When the Facebook Pixel is installed on your website, you can track traffic from Facebook to your website. In simple terms, it helps you track the actions of anyone that visited your website from Facebook. This conversion tracking lets you know if Facebook Ad “clicks” are converting into website sales or other website actions.

 

Benefit #2

The Facebook Pixel allows you to capture website visitors and later create a Facebook Custom Audience. Why is this important? Well, whenever someone visits your website they become part of your “warm market.” These folks are more likely to become prospective customers because they already know who you are. With the Facebook Pixel, you can capture that website traffic and then target your products/services to them with a Facebook ad. This clever little marketing strategy is known as retargeting.

While you may not be familiar with term “retargeting”, I’m sure you’ve already experienced it as a consumer. For instance, have you ever looked at a book on Amazon and then later saw in your Facebook newsfeed? It’s almost as if it’s following you. Well, that’s not a coincidence. You were tracked on Amazon’s website with a Facebook Pixel and then a related Facebook Ad is trying to lure you back to Amazon to seal the deal.

Okay, so now that I’ve explained why the Facebook Pixel is worth installing on your website, the next question is… how to get started? It’s actually easier that you might think.

 

Here’s what you need to get started:

 

1. Access your Facebook Ads Account by going to: https://www.facebook.com/adsmanager/

facebook ads manager
2. Click on the menu in the upper left corner.

Facebook ads manager menu selection

3. Choose the Pixels section.

Choosing the Facebook Pixels option

4. Click the “Create a Pixel” button.

Create-a-facebook-pixel
5. Choose the “Install Manually” option and copy the pixel code provided. (This part looks scary, but it’s really not. Below, we’ll share an even simpler method.)

copy the Facebook pixel code
7. Paste the Pixel Code in the “header” section of your WordPress website. This automatically inserts the Facebook Pixel onto EVERY page of your website.

Paste the code into the Header of your website

NOTE: Finding the “header” section of your website will vary depending upon which WordPress Theme you are using. For instance, we use Divi by Elegant Themes, which allows us to paste the code on the Divi Theme Options “Integrations” page.

 

Install the Facebook Pixel using a WordPress Plugin

 

If copying/pasting code feels a little too overwhelming, there are several WordPress Plugins that make the process easier. Here are two plugins that are both free and easy to use. If you have WooCommerce installed on your website, I suggest you use the WordPress plugin by Ads Espresso.

Additional Instructions & Tips from Facebook

 

Facebook also offers instructions on how to install the Facebook Pixel on your website. Here is a link to The Facebook Pixel support page. You will notice that there is a lot of great information provided.

Once you’ve installed the Facebook Pixel it’s a good idea to test and make sure it’s working. You can do this by visiting Facebook’s Pixel Helper Page.

As a final tip, keep in mind that It’s never too early to install the Facebook Pixel on your website. Even if you haven’t run a single Facebook Ad, if you think you will in the future, get the Pixel installed today.

A good marketing strategy requires having the relevant tracking and analytic tools in place. This helps you determine what’s working and what’s not. Installing the Facebook Pixel makes good business sense. Otherwise, when you run Facebook Ads you’ll be simply throwing money at the wall hoping something will stick.

Launch4Life - Gillian Whitney

By Gillian Whitney

Communications Consultant

Launch4Life

gillian@launch4life.com

Using LinkedIn Profile Tips to Increase Your SEO

Yoda wants to know if you are coachable

Most small business owners know they need to be on social media. But many neglect LinkedIn because they think it is only a resume builder. I will share why it is important and how with some LinkedIn profile tips, you will be able to optimize search results for your Profile.

With over 500 million people connecting B2B or B2C, you are missing out on a great opportunity. Having a SEO strategy with LinkedIn is just as important as for your website.

Who is On LinkedIn

Let’s start off with who is on LinkedIn. People who have average incomes of $100K or more, usually college educated.  With over 250 million monthly users worldwide and 40% of them daily, you have the opportunity to find people you would never find otherwise. By the way many influencers and decision makers are on LinkedIn. 41% of LinkedIn members are millionaires.  Business professionals are looking for interesting articles and videos to increase their knowledge.

You can use LinkedIn’s search feature and key words to find the people that you want to connect to for business. For example – realtors, insurance agents, chefs, lawyers. Whoever is your target market.  So keep in mind that your ideal customer could be right there waiting for YOU to show up. Finding them is easier than you may imagine. If you are not sure your avatar is on LinkedIn, go online and do some searches.  I think you will be pleasantly surprised.

Why LinkedIn

If someone hears about you from a friend, the first thing they will do is “google” your name.  What better place for someone to know quickly about you than through LinkedIn. They will learn your background, who your customer is, what you look like, what you do and how to find you.  They will see your endorsements, be able to read your articles.  If you have done your homework, they will learn a lot about you. Your goal is to have people know you, like you, and trust you.

There is one more significant reason to be on LinkedIn.  You can connect with people in all sorts of industries and related business fields. It is like having a huge file of business cards at your fingers.  Even if you are an introvert, it is the easiest way to try and create a dialogue without worrying about someone “hanging up” on you.  You can get people to warm up to you through messaging and having people view your posts.  How easy is that?

LinkedIn Profile Tips

Here are some tips for making sure that when someone does land on your profile that it is polished and worthy of consideration of connecting or doing business with.

Photo

Upload a professional headshot. People usually do not connect with people who don’t have a photo of themselves. Make sure it is professional, not casual or family oriented. First impressions last. Make sure it is a good one.

Banner

Create a banner over your photo where the blue grid is. This is valuable real-estate to tell people who you are and what you do and whom you serve. Hint. Upload as a jpg. Don’t know why, but a png doesn’t work. Canva is a great tool to create a banner if you would like to add text to your banner.  Still save it as a jpg.

♦ Header

In your header use lots of great keywords that you would normally use in your website or blog content to describe what you do. Make it client focused. Not about you, but what you do for clients. Separate each phrase with a space or bullet. Google will pick it up. By the way Google doesn’t mind lots of keywords in LinkedIn. Just make sure it is a variety.  Don’t repeat the same ones.

♦ Profile Info

Sure you have your phone number, email, website address in your Profile so people can connect offline. Create some posts and articles for people to learn more about how you can help them solve their problems. Work on getting your connections up to over 500. More credibility with LinkedIn.

♦ Summary 

This is a great place to talk about how you help your customers with their specific problems relating to your business.  Don’t make it about you and your awards and education.  Boring.  Write about the transformation you business creates. How do you solve their problems.

LinkedIn Connection

Screen showing how to connect with someone on LinkedIn

♦ Connections

Focus on building your connections. Searching success will increase as your connections grow. But don’t grow them just for the sake of numbers.  Reach out to people who have synergy for you, partners or perspective clients or potential referrals. Connect with people you think will grow your professional network. Here is a tip: When you are connecting, you can either just press the “connect” button or you can send a message. If someone doesn’t know you, add a note first telling them why you want to connect. Better chances of a successful connection.

♦ $$ Membership  

LinkedIn is free. However there are paid choices. The paid memberships are really for people who are committed to using LinkedIn as their primary prospecting tool.  If you are not planning that, you can get plenty out of the free version.You may never need to upgrade. You may be tempted with their trial but beware it is very expensive for the Sales Navigator or Premium version. Also you can purchase LinkedIn ads.

Final Thoughts

Who would have thought SEO and LinkedIn go together but they do? Writing fresh content with appropriate keywords or posting a summary of your blog with a backlink to your website will aid in that strategy. We all want to get to page one of Google. LinkedIn is a great asset in that pursuit.

Having a great optimized LinkedIn profile will do much to help your SEO as well as set you up as the professional you are.  Hope these LinkedIn profile tips give you some ideas to create one or fix the one you have. At the end of the day, SEO is all about being found by the right people whether on social media or your website so people will eventually hit that “buy” button.

Janet Elie Launch4Life

By Janet Elie

Internet Marketing Specialist

Launch4Life

janet@launch4life.com

Facebook Business Page Changes [August 2018] What You Need to Know

facebook business page changes

Did you know that last week there were some Facebook Business Page changes?

Yep. Once again we’re all scrambling to catch up with the latest Facebook updates. And, what you don’t know could hurt you.

Which is why I wanted to share what you need to know about the latest Facebook Business Page changes.

 

Set It and Forget It Marketing

In the 90’s there was an infomercial for a new and awesome cooking machine. It came with a memorable tagline – “Set it and forget it.” This rotisserie made cooking so easy – you could walk away from it without a care. Full disclosure, I’m a sucker for infomercials and I bought one of these. I love it because it allows me to roast a chicken lickety-split.

 

You Can’t Afford to Ignore Facebook

It’s never a good idea to ignore your Facebook Business Page.

When it comes to Facebook, it’s impossible to “Set it and forget it.” Instead, you want to be posting new Facebook content on a regular basis.

Weekly status updates too hard? Then how about at least once a month? Nothing says “abandon ship” more than a Facebook Page with old content.

It’s also a good idea to do an occasional self-audit of your Facebook Business Page. This will ensure everything is up-to-date. Here are some of the things to look out for. Is your Call-To-Action button set up right? Does your background and cover photos look good on a mobile phone? Are your hours of operation correct?

 

Facebook Business Page Changes

Reviewing your Facebook Business Page is especially important right now. Last week, Facebook implemented some changes. For whatever reason, Mark Zuckerberg and friends, decided they wanted to change things up a bit. As a result, many of us got a brand new template. Whether we wanted it or not.

If you were one of the “lucky ones”, like us, you might have been given a template you don’t like. Even worse, the new layout might include fields or tabs that are not relevant for your business. This means your Facebook Business Page might now be cluttered with empty tabs.

I urge you to check your Facebook Business Page today. See if you’ve got some work to do. Luckily, you can remove irrelevant tabs with just the slide of a button. And, if you’re like us, and don’t like your assigned template, review the others and choose one you do like.

 

How to Check Out the Facebook Business Page Templates

Step 1: Log into your Facebook Business Page

To find the Facebook Templates you need to click on Settings, which is located in the upper right hand corner of your screen. Then click on the Edit Page option which is in the sidebar to the left.

Click on Settings and then Edit Page.

Step 2: Choose a Template

If you don’t like the one you have been assigned, browse through the Templates and choose the one that works best for your business.

review available facebook templates

Browse through the available Templates.

Step 3: Turn off Empty Tabs

Most templates will come with more tabs that you need. For instance, you might have a tab for Show FAQ and you don’t want to have that on your Page. If you don’t want a useless and empty tab cluttering up your page, you can turn it off. Simply, slide the Settings button to OFF. Now the tab will no longer be displayed. If you ever want it back, just slide the button to ON.

remove empty tabs from facebook template

Turn off any tabs you don’t need.

 

Staying in the Loop

If you want to stay on top of the latest Facebook business page changes, consider subscribing to Facebook’s Business Email List. Once you are on their list, Facebook will send you timely emails. This advanced notice may provide you with heads up on the next round of Facebook Business Page changes.

Facebook News Email Signup

While “Set It and Forget It” may have worked for rotisserie chicken, it’s doesn’t work well for Social Media. Especially Facebook. So head over to Facebook now. Get acquainted with the latest Facebook Business Page changes. And make the needed fixes.

Launch4Life - Gillian Whitney

By Gillian Whitney

Communications Consultant

Launch4Life

gillian@launch4life.com

Something Beyond Facebook – “LinkedIn”

Every day we hear about why it is important for a business to have a presence on Facebook, especially with a Facebook Business Page. It is important because Facebook Business Pages are public. If someone “googles” you, they are sure to find you there. But we are hearing that Facebook is continuing to minimize Business Page posts to their LIKE audience. Facebook Ads may be the only recourse. But either way, that still puts the control in your prospects hand, not yours.

How can you find a social media site where you can control finding people, have a better chance for people viewing your posts and articles? Welcome to LinkedIn. Let’s see if LinkedIn is right for you?

First you have to get rid of the myth that LinkedIn is just for job hunting. So not true! There are over 500 million people worldwide on LinkedIn and every 2 seconds someone else is joining. Do you think all 500 million are looking for jobs!! Most people on LinkedIn are there because they are business people and they want to connect with other business people. If your customers are educated people with average incomes of $100K or more, this may be the place for you to be.

Here are a few tips that will help you whether you are already on LinkedIn or you are thinking of joining:

#1 You can have a personal profile and you can have a Company profile. Both free. You can connect them, once they are both created, by adding your personal profile as an employee of the Company.

#2  When creating your personal profile, always make sure your picture is professional looking. Don’t use a photo of you with your kids or your dogs. Have someone take a snap with your camera with you looking your best. If you have a professional one that is great.

#3 There is a space behind your picture that you can customize. Use it. The dimensions are 1584 x 396 pixels. Either use a landscape style photo or create a custom banner with a program like Canva.

Here are two random samplings. One is not taking advantage of his banner. The other one is. Make sure you create a banner that represents who you are and what you offer.

DEFAULT LINKEDIN BACKGROUND

 

CUSTOM LINKEDIN BACKGROUND

 

#4 Make note of the Header and make sure the words are Client Facing – meaning “what you do to serve your customers”. No one cares what your title of your firm is. They want to know why they should get to know you.

#5 Make sure your summary tells people what you do, who you serve, and the transformation you provide your customers. Whether it is coaching them to success, creating special evenings, helping them find the home of their dreams, or giving them peace of mind with the right life insurance product, this is the place to tell them that is the end result.

#6 Connect, connect, connect.  Spend at least 30 minutes per day using “My Network” and connecting with new people. If you can, send them a personal message. Here is a tip how to do that: Instead of just clicking the Connect button, click their profile, then click Connect. It will allow you to send a personal message. Even if they are not your “ideal” client, you will be able to connect to others they are connected to. Expand your connections, expand your reach.

 

#7 Once you are connected, you can send Messages suggesting that you and that person get offline and talk by phone, email, or a face to face meeting.

#8 Join LinkedIn Groups. Participate in those groups to learn and build relationships that can connect you to others.

#9 Use the Search Field to explore finding new contacts by a variety of fields.

#10 Add new posts every few days with interesting topics related to your services. Join in conversations of what others post. Do LIKES or Comments. If you are a writer, post some articles. If you are into video, post some personal videos of what you do, maybe seminars that you are offering, or a course they can sign up for. Or share an experience that you provide your clients – add a link to your website.

LinkedIn offers a lot. Access daily on your laptop or with the LinkedIn app for tablets and mobile phone. There are several premium options available with LinkedIn. There are many courses that explain how to really powerhouse LinkedIn. Down the road, you can see if those will be advantageous to you or not. My advice is to start off slowly with the free version. You may never need to upgrade. Get comfortable with LinkedIn being a part of your marketing process. Go find those connections that are looking to connect with you.

By Janet Elie

Internet Marketing Specialist

Launch4Life

janet@launch4life.com

Facebook Followed Me Around the World

It can be very challenging when you are away in another country and you can’t use your mobile phone without costing an arm or a leg.  Your choices are using it only when you have access to WIFI or purchase a local sim card. What do you do when you want to make a reservation for a restaurant or need to contact a local store and you didn’t purchase the sim card?

I wanted to have a manicure during my stay in Spain.  While in my apartment that has WIFI, I googled “Nail Places”.  Up popped a couple of places near me.  I saw one that looked appealing.  I clicked to their website.  Sounded good. I was able to see what services they offered, but if I wanted an appointment I had to phone them. Even though I did have a local Sim card, I was a little nervous about calling.  What if they didn’t speak English. After all, I was in Spain. Thankfully, they also had a listing for their Facebook Business Page.  I clicked onto that.  Now we are talking, I could send them a Facebook message.   With a message through Facebook, we could translate.

I sent a message through my Facebook message app.  Within a couple of hours, I had a response, an appointment, and was able to get my nails done.  You can even see the response time on this post, pretty quick.  Thank goodness for Facebook. It didn’t hurt by the way that the owners were Brits. Lucky for me.

This taught me a great lesson of the power of having a Facebook Page. We often relate to Facebook as having to focus on posting  to show up in people’s newsfeed.  We now know that will be a challenge.  But having a Facebook Page is still very relevant.  There will be times people will want to google you and if you have a Facebook Business Page and your template is “Local business” they will not only find you, they will be able to contact you via phone, email or text or directly through the Facebook Messenger.

Gillian and I went to a new start up restaurant for our Sunday dinner this week.  We did both a checkin and a review for this cute place.  Our comments will help them grow their business and allow other people wanting a good dinner to be able to know this is a good choice.

Traveling abroad can be an amazing experience.  But having apps like Facebook can make your lives a little easier.  You can use the mobile app to dial home via phone, video or text.  No charge as long as you are on WIFI.  Makes staying in communication really easy with your family and friends back home or business associates.

If your business doesn’t have a Facebook Page, you may want to consider it.  It is a powerful tool.  Free to build and free to use.  Now there is no excuses.

By Janet Elie

Internet Marketing Specialist

Launch4Life

janet@launch4life.com