Marketing

girl feeling sad that she has no website traffic

Launch4Life writes about a variety of topics to help small businesses better market their products and services. This collection of posts fall under the category of MARKETING.


Countdown For Next Year’s Business Planning

Countdown For Next Year’s Business Planning

As we end the year, I always consider Thanksgiving as the beginning of my countdown. It is my favorite holiday of the year and I traditionally host a large group of family and friends, anywhere between 10 and 18. Yikes but so wonderful. But it is also starts the clock...
How to Create a New Launch Marketing Plan

How to Create a New Launch Marketing Plan

When you have a new launch marketing plan, the next step is to create marketing campaigns. That is so important. This will help launch new products or services or relaunches. It needs to be specific, timely and have a call to action at the end.The marketing plan needs...
Your Marketing Action Plan

Your Marketing Action Plan

Do you have a MAP – a Marketing Action Plan? If you are like most small business owners, chances are you don’t. You might have drafted up a formal business plan when your business was born. Then again, you might be like the rest of us that started our businesses...
Buyer Coachable Ingredients

Buyer Coachable Ingredients

They say when the student is ready, the teacher will appear. One assumes that the student arrives like a Jedi student submitting to the learning of his or her Yoda, being Ready, Willing, and Able. But is that true? Are they truly ready, willing and able? For Yoda to...
Yelp Reviews: the Good, the Bad, the Ugly

Yelp Reviews: the Good, the Bad, the Ugly

Yelp Reviews Did you know that customer reviews are a huge contributor to get you top Google rankings? Many consumers look at Yelp reviews. They also look at others like Facebook, Google My Business, Angie’s List, and Thumbtack. You have to look at The Good, the Bad...
Entrepreneurial Lessons Learned On Vacation

Entrepreneurial Lessons Learned On Vacation

Entrepreneurs can be found in many places with all sorts of career focuses. While recently vacationing with my husband on an Alaskan Cruise I had the privilege of discovering a new entrepreneurial type, the “tour guide”. For those of you who have never cruised, at...
What in the World Is GDPR?

What in the World Is GDPR?

Are you ready for GDPR? Do you even know what GDPR is? Well, if you use email marketing to promote your business, listen up. GPDR is being implemented on May 25, 2018. If you have ANY European customers – you need to know about this.The General Data Protection (GDPR)...
You Can’t Do it All Yourself

You Can’t Do it All Yourself

 ….even if you want to try!Joan is a real estate agent.  Joan’s income is derived from house sales.  Her focus is securing listings or having her customers buy a home.  All she needs to do is get people to purchase a home. If only her life was that simple....
December is National Write Your Business Plan Month!

December is National Write Your Business Plan Month!

Is Your 2018 Business Plan Finished??? We are two weeks away from 2018 and besides St. Nick checking to see if we have been naughty or nice (kidding), he is finishing up his business plan for 2018. Are you?  If I asked for a show of hands on who has not, my guess is...
The World is Your Oyster!

The World is Your Oyster!

In 999, Leif Erikson, famously known as “Erik the Lucky”, sailed from Iceland to travel to Greenland and accidentally discovered a new land, Canadian shores. Why was he traveling?  Certainly not because he wanted to go on a vacation. He was looking for...
The Skinny On QR Codes

The Skinny On QR Codes

I am writing this blog post from Leeds, England, where I am enjoying the final day of a three-week vacation to the UK. Tomorrow, I begin the long journey back home as I fly to the United States from Glasgow, Scotland. My return trip will require four flights. As I am...
What Keeps Your Customers Up At Night?

What Keeps Your Customers Up At Night?

Do you have the kind of product that solves someone’s problems?  If they had what you offer might they sleep a little better at night? I suppose if you run a hair salon or a pizza shop you might chuckle and say, “well that’s not me, I don’t help them sleep...
Lemonade out of Lemons: Handling a Bad Review

Lemonade out of Lemons: Handling a Bad Review

Do you freak out or become angry if someone writes a bad review about your business?  You worked so hard and yet some of the people that receive your services whether a haircut, a meal, or purchasing a  life insurance policy didn’t feel they had a good experience....

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