Launch4Life writes about a variety of topics to help small businesses better market their products and services. This collection of posts fall under the category of MARKETING.
As we end the year, I always consider Thanksgiving as the beginning of my countdown. It is my favorite holiday of the year and I traditionally host a large group of family and friends, anywhere between 10 and 18. Yikes but so wonderful. But it is also starts the clock for the end of the […]
When you have a new launch marketing plan, the next step is to create marketing campaigns. That is so important. This will help launch new products or services or relaunches. It needs to be specific, timely and have a call to action at the end.The marketing plan needs action. Creating individual marketing campaigns will do […]
Do you have a MAP – a Marketing Action Plan? If you are like most small business owners, chances are you don’t. You might have drafted up a formal business plan when your business was born. Then again, you might be like the rest of us that started our businesses by “winging it.” So many […]
Yelp Reviews Did you know that customer reviews are a huge contributor to get you top Google rankings? Many consumers look at Yelp reviews. They also look at others like Facebook, Google My Business, Angie’s List, and Thumbtack. You have to look at The Good, the Bad and the Ugly. Sometimes we don’t like the […]
Entrepreneurs can be found in many places with all sorts of career focuses. While recently vacationing with my husband on an Alaskan Cruise I had the privilege of discovering a new entrepreneurial type, the “tour guide”. For those of you who have never cruised, at each port of call, you can select a choice of […]
Are you ready for GDPR? Do you even know what GDPR is? Well, if you use email marketing to promote your business, listen up. GPDR is being implemented on May 25, 2018. If you have ANY European customers – you need to know about this.The General Data Protection (GDPR) is a new Europen Union data […]
….even if you want to try!Joan is a real estate agent. Joan’s income is derived from house sales. Her focus is securing listings or having her customers buy a home. All she needs to do is get people to purchase a home. If only her life was that simple. Unfortunately, there are many other things […]
Is Your 2018 Business Plan Finished??? We are two weeks away from 2018 and besides St. Nick checking to see if we have been naughty or nice (kidding), he is finishing up his business plan for 2018. Are you? If I asked for a show of hands on who has not, my guess is that […]
I am writing this blog post from Leeds, England, where I am enjoying the final day of a three-week vacation to the UK. Tomorrow, I begin the long journey back home as I fly to the United States from Glasgow, Scotland. My return trip will require four flights. As I am traveling without my computer (and […]
Do you have the kind of product that solves someone’s problems? If they had what you offer might they sleep a little better at night? I suppose if you run a hair salon or a pizza shop you might chuckle and say, “well that’s not me, I don’t help them sleep better.” Or do you? […]
Do you freak out or become angry if someone writes a bad review about your business? You worked so hard and yet some of the people that receive your services whether a haircut, a meal, or purchasing a life insurance policy didn’t feel they had a good experience. It’s like a soccer punch to the […]