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Launch4Life Blog

 

Countdown For Next Year’s Business Planning

Countdown For Next Year’s Business Planning

  As we end the year, I always consider Thanksgiving as the beginning of my countdown. It is my favorite holiday of the year and I traditionally host a large group of family and friends, anywhere between 10 and 18. Yikes but so wonderful. But it is also starts...

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Ideas to Build Your Client Service Success

Ideas to Build Your Client Service Success

  Do you have clients that are gobbling up a lot of your time?  It's a struggle to try and create success with your client service, because you get frustrated that your teaching is failing.  Clients are calling all times of the day, because you are not in control...

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Zappos Experience – Delivering Happiness

Zappos Experience – Delivering Happiness

  Last week Gillian and I were fortunate enough to be able to experience a tour of Zappos, located downtown in Las Vegas. For those of you who may not be familiar with this company, it is owned by Amazon but is independently run. It focuses on selling retail...

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Is Email List Building Still Relevant?

Is Email List Building Still Relevant?

  You may be wondering if email list building is still an effective marketing strategy to reach your target market? The short answer is yes. In March 2018, the Radicati Group estimated the number of email accounts worldwide to be 3.8 billion. Even more...

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Time to Make the Posts

Time to Make the Posts

Facebook Posting. Oh No, It’s Time to Make the Posts! It's Sunday and it’s time to do some Facebook Posting for the week for your Facebook Business Page. I feel like that Donut guy, “It’s time to make the donuts.” Yuck!! Facebook Posting Algorithms Deciding what to...

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Why You Need the Facebook Pixel

Why You Need the Facebook Pixel

Do you have a Facebook Page for your business? Are you running Facebook Ads? Then you really need to consider installing the Facebook Pixel on your website.Facebook Pixel? What on earth is that?The Facebook pixel allows you track the actions of your website visitors'...

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How to Create a New Launch Marketing Plan

How to Create a New Launch Marketing Plan

  When you have a new launch marketing plan, the next step is to create marketing campaigns. That is so important. This will help launch new products or services or relaunches. It needs to be specific, timely and have a call to action at the end.The marketing...

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Your Marketing Action Plan

Your Marketing Action Plan

Do you have a MAP - a Marketing Action Plan? If you are like most small business owners, chances are you don’t. You might have drafted up a formal business plan when your business was born. Then again, you might be like the rest of us that started our...

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Using LinkedIn Profile Tips to Increase Your SEO

Using LinkedIn Profile Tips to Increase Your SEO

  Most small business owners know they need to be on social media. But many neglect LinkedIn because they think it is only a resume builder. I will share why it is important and how with some LinkedIn profile tips, you will be able to optimize search results for...

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Buyer Coachable Ingredients

Buyer Coachable Ingredients

  They say when the student is ready, the teacher will appear. One assumes that the student arrives like a Jedi student submitting to the learning of his or her Yoda, being Ready, Willing, and Able. But is that true? Are they truly ready, willing and able? For...

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Working with Friends – Advantages or Disaster?

Working with Friends – Advantages or Disaster?

There are many advantages to working with friends. The same passion. Two heads instead of one. You can bounce ideas off each other. Spending time together is easy. Longtime friends know each other well, the positive and negative attributes. These may all be the right...

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Starting a Podcast Has Never Been Easier

Starting a Podcast Has Never Been Easier

Have you ever dreamed of having your own radio show? I know I did. When I was a kid, I used to entertain my family for hours with my imaginary “Allen Brady Interview Show.” I always hoped one day I’d host my own show. Now that starting a podcast has never...

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Yelp Reviews: the Good, the Bad, the Ugly

Yelp Reviews: the Good, the Bad, the Ugly

Yelp Reviews Did you know that customer reviews are a huge contributor to get you top Google rankings? Many consumers look at Yelp reviews. They also look at others like Facebook, Google My Business, Angie’s List, and Thumbtack. You have to look at The Good, the Bad...

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Life Lessons Learned From My Favorite Centenarian

Life Lessons Learned From My Favorite Centenarian

This past Sunday, my husband’s grandmother passed away at the ripe old age of 102. Grandma T, as we fondly called her, lived a long and vibrant life. As a result, she leaves behind an incredible legacy of love, laughter, and learning. Here are some of the life lessons...

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Do You Need a Summer Time Goal Reboot?

Do You Need a Summer Time Goal Reboot?

  How on earth did it get to be June? Wasn't it only yesterday we were ringing in the New Year and setting our goals for 2018? The first day of summer is almost here. This might be a good time to take a look at your goals to see how you're doing. Do a mid-year...

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Entrepreneurial Lessons Learned On Vacation

Entrepreneurial Lessons Learned On Vacation

Entrepreneurs can be found in many places with all sorts of career focuses. While recently vacationing with my husband on an Alaskan Cruise I had the privilege of discovering a new entrepreneurial type, the “tour guide”. For those of you who have never cruised, at...

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Are You Really Helping Your Customers?

Are You Really Helping Your Customers?

My husband and I are in the process of selling our house. Since this is the first house we’ve ever owned, we're what you call “First-time sellers.” If we’d known just how much work it takes to ready your house for market, we’d never have bought a house in the first...

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Now I Wrote My Ebook, What’s Next?

Now I Wrote My Ebook, What’s Next?

Ebooks are powerful marketing and sales tools. You have taken your knowledge and skills and put in writing a training or inspiration for your audience. Some ebooks are leads for sales and other times they are the sale. Either way, since they live on the internet,...

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Best Way to Bookmark Websites

Best Way to Bookmark Websites

Here’s the scenario. You find something on the web that you need to access again later. While you could just bookmark it in your browser, if you use more than one browser then what? Some days I use Chrome, Safari, and Firefox, all in one day! And, what if you use more...

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You Thought Building a Website Was Easy?

You Thought Building a Website Was Easy?

Think Again! Building a website is a complicated process and requires a lot of thought. After being involved in building a website for our own business and building websites for our customers, I think I could write a book. It ain’t easy. First there is building a...

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What in the World Is GDPR?

What in the World Is GDPR?

  Are you ready for GDPR? Do you even know what GDPR is? Well, if you use email marketing to promote your business, listen up. GPDR is being implemented on May 25, 2018. If you have ANY European customers – you need to know about this. The General Data Protection...

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Stop Spamming with Your Email List

Stop Spamming with Your Email List

    If I go to a networking event and collect a bunch of business cards, can I add them manually to my email marketing program? Maybe. It depends on the circumstances. If you asked them if you could put them on your list, YES you may. Ask them to write “yes...

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Business Lessons Learned from “The Crown”

Business Lessons Learned from “The Crown”

When the Launch4Life team is not busy working, we like to spend some “sister time” together. One thing we love to do is watch Netflix. Right now, we are finishing up the second season of Netlix’s “The Crown.” If you are not familiar with the show, it’s a biographical...

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Something Beyond Facebook – “LinkedIn”

Something Beyond Facebook – “LinkedIn”

Every day we hear about why it is important for a business to have a presence on Facebook, especially with a Facebook Business Page. It is important because Facebook Business Pages are public. If someone "googles" you, they are sure to find you there. But we are...

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It’s Great to Be Grateful

It’s Great to Be Grateful

Joe Girard was great at selling cars.  He’s listed in the Guinness Book of World Records as the “World’s Greatest Salesman.”  For 14 years he worked at a Chevrolet dealership just outside of Detroit, Michigan. Just take a look at his stellar record: During his 14 year...

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Internet Tips for Business Travelers

Internet Tips for Business Travelers

Many of you know that Launch4Life has a mascot, Bob Launch. We took Bob on our trip to Spain and while we were there he told us that he learned some things he hadn't thought about before our trip. He asked me to share three tips with you that he believes will make...

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Facebook Followed Me Around the World

Facebook Followed Me Around the World

It can be very challenging when you are away in another country and you can’t use your mobile phone without costing an arm or a leg.  Your choices are using it only when you have access to WIFI or purchase a local sim card. What do you do when you want to make a...

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You Can’t Do it All Yourself

You Can’t Do it All Yourself

 ….even if you want to try! Joan is a real estate agent.  Joan’s income is derived from house sales.  Her focus is securing listings or having her customers buy a home.  All she needs to do is get people to purchase a home. If only her life was that simple....

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Project Management for Solopreneurs

Project Management for Solopreneurs

Whether you are a large corporation, small business, or solopreneur, organizing your tasks and projects may be one of the most important tools for business growth. While some of us can manage everything in our head, most of us are better served using a dedicated...

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Does Your Business Have a Crisis Design Plan?

Does Your Business Have a Crisis Design Plan?

Steve Jobs had a quote “Design is not just what it looks like and feels like. Design is how it works." Your business must have a plan that works in every aspect, during the good times, the bad times, and the crisis times. This blog post is about designing for the...

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Working With Clients Internationally

Working With Clients Internationally

While it’s fairly easy working with U.S. clients when you’re in the United States, it can be a challenge when you’re traveling abroad. Also, as your small business starts to grow, you may attract clients from other countries. Solving the puzzle of working with clients...

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A Simple Way to Stay Organized

A Simple Way to Stay Organized

This weekend, we tackled a huge project – we moved from one webhost provider to another. What made it especially complex, was we had to factor in multiple domains, websites, and email accounts. Since some of the websites belonged to our clients, we also had to be...

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Coaching A Dinosaur

Coaching A Dinosaur

One often expects that all business people are savvy with technology tools. But as I have been coaching entrepreneurs, I am often surprised to learn that it is not always true. Many are still living in the dinosaur age, the age before today’s technology. Some still...

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Mastering Productivity, Discipline, and Focus

Mastering Productivity, Discipline, and Focus

Believe it or not, sometimes even coaches need some coaching. Which is why the Launch4Life team recently sought out a little coaching for ourselves. At the beginning of 2018, Janet and I decided we wanted to master something new. We wanted to create a resource to help...

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Become More Productive With Google Keep

Become More Productive With Google Keep

  I am one of those people whose best ideas arrive when no paper is handy. Whether it’s in the middle of the night when I’m in bed, in the shower, or in the car, I am constantly bombarded with great ideas when I least expect them. I used to tell myself, I’d...

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Becoming an Idea Machine: My New Year’s Resolution

Becoming an Idea Machine: My New Year’s Resolution

  Over the Christmas break I took some time out to kick back and relax. For me, the greatest way to recharge my batteries, is reading. A book I read this past week was: “The Choose Yourself Guide to Wealth" by James Altucher. Not familiar with James Altucher?...

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Happy Holidays!

Happy Holidays!

Merry Christmas to those that this is your special day. If not, it is probably still a great day of relaxation, recharging and spending time with family or friends. Gillian and I have finished our business plan strategy for 2018, and very excited about some new...

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December is National Write Your Business Plan Month!

December is National Write Your Business Plan Month!

Is Your 2018 Business Plan Finished???We are two weeks away from 2018 and besides St. Nick checking to see if we have been naughty or nice (kidding), he is finishing up his business plan for 2018. Are you?  If I asked for a show of hands on who has not, my guess is...

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Cultivating Better Communication Skills

Cultivating Better Communication Skills

My son recently graduated from college with a degree in Computer Science. Last month, while he was applying for his first full-time job, he needed to put together a 12-minute introductory video. In the video, he was required to discuss his educational background and...

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Can You Survive Being an Introvert in Business?

Can You Survive Being an Introvert in Business?

Being an introvert is great if you work by yourself, at your home office, or even in a office or cubby hole.  But no matter what your business is, at some point you have to come out and talk to people.  In order to be successful, you will have to engage with people...

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Do You Know What This Person is Thinking?

Do You Know What This Person is Thinking?

How Do I Have a Winning Communication Experience?I have just come back from a Thanksgiving family reunion.  Everyone came happy and excited to be with each other and have fun.  You have seen enough Movies to know how that goes.  You can always expect there will be...

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Building a Better Bookmarking Tool

Building a Better Bookmarking Tool

  Recently my husband wanted to show me something he'd found awhile back on the Internet. He became frustrated as he hopped from one Internet browser to another. First Safari, then Firefox, and then Chrome. Not able to find the “bookmark” he was looking for, he...

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The World is Your Oyster!

The World is Your Oyster!

In 999, Leif Erikson, famously known as "Erik the Lucky", sailed from Iceland to travel to Greenland and accidentally discovered a new land, Canadian shores. Why was he traveling?  Certainly not because he wanted to go on a vacation. He was looking for business...

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Why Aren’t They Using Zoom?

Why Aren’t They Using Zoom?

This past week, my son had an online job interview. I was shocked when I learned that the potential hiring company would be interviewing him using Facetime. While Facetime is a great app for chatting with family and friends via an iPhone or iPad, it’s not exactly the...

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Need a Free Business Phone?

Need a Free Business Phone?

You have set up your business.  You are ordering your business cards.  You are setting up your Facebook Business Page.  You have an email platform. You are setting up a Yelp Page. So what phone number do you use?  Whatever your purpose, have you thought through what...

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The One Thing Standing Between You and Your Goals

The One Thing Standing Between You and Your Goals

Every once in a while, I read a business book that makes me think “Eureka!  I’ve found it!”  That’s exactly how I felt when I read this simple book called "The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results".  I call this a simple book because...

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What’s In Your Wallet?

What’s In Your Wallet?

Your Business Cards I Hope! I recently heard this story from my friend, Fred.  He was standing outside his home assessing the tree damage from a storm the night before, when a “tree man" pulled up. The “tree man" offered Fred his contact information in the event he...

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From Dropbox to Box: My Cloud Storage Story

From Dropbox to Box: My Cloud Storage Story

When Dropbox was introduced in 2007, I was one of the first people to sign up.  It was revolutionary to have a way to store and share your files in one location on the web.  Gone were the days of having to email yourself a file from one computer to...

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On The Countdown…..90 Days

On The Countdown…..90 Days

Hi today is my birthday, October 1st.  Unfortunately, it won’t be by the time you read this blog, but it is fun to know that my thoughts are written on my special day.  I love that my birthday is October 1st.  Besides the fact that it is my birthday, my special day...

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The Skinny On QR Codes

The Skinny On QR Codes

I am writing this blog post from Leeds, England, where I am enjoying the final day of a three-week vacation to the UK. Tomorrow, I begin the long journey back home as I fly to the United States from Glasgow, Scotland. My return trip will require four flights. As I am...

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What Keeps Your Customers Up At Night?

What Keeps Your Customers Up At Night?

Do you have the kind of product that solves someone’s problems?  If they had what you offer might they sleep a little better at night? I suppose if you run a hair salon or a pizza shop you might chuckle and say, “well that's not me, I don't help them sleep better.”...

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Never Stop Learning With E-Books

Never Stop Learning With E-Books

While I am currently on vacation, traipsing around the Highlands of Scotland, I am still learning.  Just like I love podcasts, I sure hope you enjoyed reading my previous post on that topic, I also love e-books.  For this three-week adventure, I decided to...

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Who You Gonna Call for Advice???

Who You Gonna Call for Advice???

No matter how long you have been in business, occasionally new challenges crop up.  Oh how we wish we had a fairy godmother to give us some advice.  Part of the obstacle might be knowing who is the “right” angel of mercy and other times it might just be plain old...

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Never Stop Learning

Never Stop Learning

Over this past summer I have been doing a lot of traveling.  My road trips have taken me to 5 different states and next week I'm off again!  Traveling by car is my preferred means of transportation because there’s almost no limit on what I can take with me.  As a...

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Making Use of Business Meetups

Making Use of Business Meetups

I don’t know about you, but my business can be solitary at times.  I work out of the house.  Consequently I don't see a lot of people during the day.  I spend most of my time on the computer.  I do video conferencing, but the conversation is focused on their...

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Modern Method of Telephone Conference Calling

Modern Method of Telephone Conference Calling

I have been a fan of telephone conference calling for many years.  As a work-at-home entrepreneur and living 90 miles away from a major city, I prefer to attend meetings virtually.  I recently learned of a slick telephone conference program called UberConference.  It...

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Why the Heck Would I Need an Online Marketing Audit?

Why the Heck Would I Need an Online Marketing Audit?

If you own a business, there are things you are doing that you don’t even know that you are doing wrong.  What do I mean by that?  You may have a website or an email platform and think you have it all managed.  But there could be many reasons why there are flaws in...

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The Best-Kept Marketing Secret

The Best-Kept Marketing Secret

Shhh, want a hear about a great way to market your business online?  Want to discover a little known marketing strategy that won’t cost you a cent?  Ok, here it is.  The best-kept marketing secret is... SlideShare.  Owned by LinkedIn, SlideShare has over 70 million...

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Easy FB Posting Using Your Mobile Phone

Easy FB Posting Using Your Mobile Phone

While recently helping a client with their Facebook Business Page, a staff member asked if she could post directly from her mobile phone instead of her computer.  I was a little surprised as she was very proficient on the computer.  Not sure why she wanted...

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Climbing Masada With My Sons

Climbing Masada With My Sons

Eighteen years ago – I attended a Motivational Seminar, where the keynote speaker challenged us to go home and make a list of 101 goals.  At that time in my life, I was a stay-at-home mom with young children and feeling rather lost in my life.  However, wanting to...

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Build Your Own Website Today!

Build Your Own Website Today!

Do you want a website to help promote your business, but the whole idea of building one is just too overwhelming?  Building a traditional website is a lot of work.  You must purchase a domain name, sign up for a web hosting account (which can be very costly), and then...

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To Yelp or Not to Yelp?

To Yelp or Not to Yelp?

To Yelp or Not to Yelp?  Do You need a business Yelp Account? Everyone has heard of Yelp.  Did you know it is one of the most powerful social media sites out there?  Based on Google Analytics, every month there are 84 million average desk top users, 73...

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Summer Fun, While Making a Difference!

Summer Fun, While Making a Difference!

Summer is officially here.  Hurray.  During the long hot summer months, many of us like to go away on vacation, or stay home and have a little down time.  Right now I am in Las Vegas, Nevada, on vacation.  Since it’s really hot here, I find that I'm staying inside...

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Easiest Web Pages You’ll Ever Publish

Easiest Web Pages You’ll Ever Publish

Wouldn’t it be nice to be able to create a quick and disposable webpage on the fly?  Wouldn’t it be even nicer if no tech skills were needed and it was as easy as 1-2-3? This week, I came across the coolest website that allows you to create webpages with your email....

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Are You Risking Your Facebook Profile for Business?

Are You Risking Your Facebook Profile for Business?

With over 1.8 billion people on Facebook today, it seems it has become a part of our daily lives.  I read that 80% of women between the ages of 18-35 check Facebook before they even get out of bed in the morning.  I don’t know why the stat stopped at age 35 because I...

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PrintFriendly and Keep the Trees Happy

PrintFriendly and Keep the Trees Happy

I hate it when I send something to my printer and discover (usually when it’s already too late) that the one page of text I need is surrounded by ten pages of junk.  Let’s face it, while some websites strive to create printer friendly pages, most of them don’t. Awhile...

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I CAN! I WILL!

I CAN! I WILL!

What does that title mean?  Kind of a mouthful don’t you think. By the end of this blog you will understand this title. Hopefully anyway. I recently watched a Fortune’s video.  The speaker, Dov Seidman was sharing his thoughts on Artificial Intelligence.  He said that...

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Need a Little Nudge? We’ve Got You Covered

Need a Little Nudge? We’ve Got You Covered

The word “nudge” is such a sweet verb meaning: “to push against gently, especially in order to gain attention or give a signal.” While from time to time we all could use a little nudge in our lives, how about with your email?  Absolutely. Think about how many times...

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What’s the One Thing? What’s Your Secret Sauce?

What’s the One Thing? What’s Your Secret Sauce?

My 5-week long adventure to Andalusia, Spain was coming to an end. For those of you that are not familiar with Andalusia, it is also referenced as the Spanish Riviera.  This region’s southern border is the Mediterranean Sea.  Its beautiful beaches are very popular...

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Decisions, Decisions: Should I? Should I Not?

Decisions, Decisions: Should I? Should I Not?

One of the most important lessons I have learned in my lifetime was that decisions can change the course of your life.  If you have watched the movie “Sliding Doors” you are aware that had she gotten on the subway her life would have turned out one way, and if she...

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To Do Lists: Nice, Easy, & Wunderful!

To Do Lists: Nice, Easy, & Wunderful!

One of the key ingredients to running a successful business is finding a way to stay organized.  Entrepreneurs have a lot on their plate, so it’s great when we discover tools to help us manage our time more effectively. I have found that the best way to get more done...

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I Have Confidence In Me: A Musical Business Lesson

I Have Confidence In Me: A Musical Business Lesson

I am writing this article in Malaga, Spain today.  Years ago, if I wanted to travel to Europe it was a vacation from work.  Now with my new business I can spend time in Spain and still be working.   Having confidence in my abilities and taking a leap of faith has...

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Achieving Your Goals Requires Tracking Your Habits

Achieving Your Goals Requires Tracking Your Habits

We all have goals we want to accomplish, but reaching our goals is often easier said than done.   Jim Rohn, an American entrepreneur, author, and motivational speaker once said: “Motivation is what gets you started. Habit is what keeps you going.”  Therefore, it is...

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How Facebook Helped Grow My Business

How Facebook Helped Grow My Business

One of the contributing factors to many business’s success, besides obviously, your amazing products or services, is the ability to reach many people through social media.  Facebook Page is at the top. Rather than taking my word for it, let me give you a great...

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13 Principles for Achieving Success in Life

13 Principles for Achieving Success in Life

It seems like every January, I make the same set of predictable goals, like losing 20 pounds, getting to the gym on a more regular basis, or de-cluttering my garage.  Here it is, almost the end of February and I’m no closer to my goals.  I’m thinking that its time to...

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Sometimes There Is a Silver Lining in the Cloud

Sometimes There Is a Silver Lining in the Cloud

Recently I rented a condo for my son in Whistler, Canada, so he could take his new bride skiing for her birthday. We made the reservation several months ago, were given a confirmation receipt, and told that all the instructions would be provided about two weeks in...

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Lemonade out of Lemons: Handling a Bad Review

Lemonade out of Lemons: Handling a Bad Review

Do you freak out or become angry if someone writes a bad review about your business?  You worked so hard and yet some of the people that receive your services whether a haircut, a meal, or purchasing a  life insurance policy didn’t feel they had a good experience....

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Tracking Your Time: Free Online Resource

Tracking Your Time: Free Online Resource

Where does the time go?  I can’t count the number of times I have uttered that statement by the end of the day.  Some days just literally zip by.  The setting sun each evening serves as a constant reminder that another day has come and gone.  So to me, finding a way...

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The Power of the President & Social Media

The Power of the President & Social Media

Hi my name is Janet Elie a member of the Launch4Life team. It seems like every day Americans receive another tweet from our new President.  He has millions of followers on Twitter.  He also has a Facebook Page with over 18 million likes.  If you want to know what the...

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Dress Up Your Facebook Page: A 5 Step Plan

Dress Up Your Facebook Page: A 5 Step Plan

In my research on Facebook I have noticed that many business owners are using Facebook improperly. Some are using their Personal Profile to market their business. I don't know about you, but I don't want to be "friends" with customers. I want to keep my personal life,...

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Facebook Ads: 4 Things to Know So You Don’t Bomb!

Facebook Ads: 4 Things to Know So You Don’t Bomb!

Many small business owners today are looking to social media to help them find prospects and connect with their current customers to build relationships. Facebook as the largest social media platform provides the widest range of people to connect. But many business...

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Touring Google Headquarters: A Great Business Model

Touring Google Headquarters: A Great Business Model

The Launch4Life team had the recent pleasure of touring Google Headquarters in Mountain View, CA. It was an awesome and eye-opening event.  While it is true that Google is a really big business, we learned that its a very cool company to work for. The first thing we...

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Experts Academy With Brendon Burchard

Experts Academy With Brendon Burchard

We recently attended Brendon's Burchard's Expert Academy training in Santa Clara, California. To get a good feel for what this was all about... think Boot Camp for Online Marketing. Expert's Academy is a four-day event where 800 people plus, from all over the world,...

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