Launch4Life Blog

Marketing Your Business With Video

Marketing Your Business With Video

Using video to market your small business can give you the biggest bang for your marketing buck. In today’s fast-paced world video is popular for many reasons. Internet users want to process information fast. Video is easy to consume because it consists of a series of...

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Using LinkedIn Profile Tips to Increase Your SEO

Using LinkedIn Profile Tips to Increase Your SEO

  Many people when deciding which social media platforms to choose for their business, often neglect choosing LinkedIn. They often associate it as a vehicle for resume building. If that is what you think, you are missing a great opportunity. Keep reading and...

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You Thought Building a Website Was Easy?

You Thought Building a Website Was Easy?

How Easy is it to Build a Website? Building a website can be a complicated process if you don't know what you're doing.  It requires a lot of thought. Being involved in building a website for our own business and building websites for our customers, I think I could...

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The Truth About SEO: It’s More Than Keywords

The Truth About SEO: It’s More Than Keywords

The other day I met a woman at a networking event. After she discovered I was an SEO Consultant, she remarked, “Oh yeah, I’ve been meaning to do some of that on my website. I just need some good keywords. Hey, maybe you could help me with that?” When I asked her what...

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You Can Easily Create YouTube Videos Using Loom

You Can Easily Create YouTube Videos Using Loom

  So you want to get started with using YouTube to market your business online. Smart choice. In this blog post, I'm going to introduce to a free and simple to use tool that shows you exactly how to create a YouTube video.Before we get started, did you know that...

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The Importance of SEO for Your Small Business

The Importance of SEO for Your Small Business

  Pretty much everyone on the planet has heard of SEO. But, not everybody understands what SEO means, what’s involved, and how to get started. Even more critical, too many business owners don’t know the importance of SEO for promoting their products and...

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Market Your Small Business With Graphics

Market Your Small Business With Graphics

  Most everyone is familiar with the phrase "A picture is worth a thousand words." That's especially true when you are marketing your business. Whether you are tasked with creating marketing graphics for social media, blogs, or email newsletters, you need to use...

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Countdown For Next Year’s Business Planning

Countdown For Next Year’s Business Planning

  As we end the year, I always consider Thanksgiving as the beginning of my countdown. It is my favorite holiday of the year and I traditionally host a large group of family and friends, anywhere between 10 and 18. Yikes but so wonderful. But it is also starts...

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Ideas to Build Your Client Service Success

Ideas to Build Your Client Service Success

  Do you have clients that are gobbling up a lot of your time?  It's a struggle to try and create success with your client service, because you get frustrated that your teaching is failing.  Clients are calling all times of the day, because you are not in control...

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Zappos Experience – Delivering Happiness

Zappos Experience – Delivering Happiness

  Last week Gillian and I were fortunate enough to be able to experience a tour of Zappos, located downtown in Las Vegas. For those of you who may not be familiar with this company, it is owned by Amazon but is independently run. It focuses on selling retail...

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Is Email List Building Still Relevant?

Is Email List Building Still Relevant?

  You may be wondering if email list building is still an effective marketing strategy to reach your target market? The short answer is yes. In March 2018, the Radicati Group estimated the number of email accounts worldwide to be 3.8 billion. Even more...

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Time to Make the Posts

Time to Make the Posts

Facebook Posting. Oh No, It’s Time to Make the Posts! It's Sunday and it’s time to do some Facebook Posting for the week for your Facebook Business Page. I feel like that Donut guy, “It’s time to make the donuts.” Yuck!! Facebook Posting Algorithms Deciding what to...

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Why You Need the Facebook Pixel

Why You Need the Facebook Pixel

Do you have a Facebook Page for your business? Are you running Facebook Ads? Then you really need to consider installing the Facebook Pixel on your website.Facebook Pixel? What on earth is that?The Facebook pixel allows you track the actions of your website visitors'...

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18 Ways to Beat Isolation When You’re Self-Employed

18 Ways to Beat Isolation When You’re Self-Employed

  Being a lonely entrepreneur is tough. If you are the only person in your business you have no one to bounce ideas off with. There is no one to take some of the burden off your shoulders.  And you can feel isolated. Gillian and I are fortunate. We are not only...

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How to Create a New Launch Marketing Plan

How to Create a New Launch Marketing Plan

  When you have a new launch marketing plan, the next step is to create marketing campaigns. That is so important. This will help launch new products or services or relaunches. It needs to be specific, timely and have a call to action at the end.The marketing...

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Your Marketing Action Plan

Your Marketing Action Plan

Do you have a MAP - a Marketing Action Plan? If you are like most small business owners, chances are you don’t. You might have drafted up a formal business plan when your business was born. Then again, you might be like the rest of us that started our...

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Starting a Podcast Has Never Been Easier

Starting a Podcast Has Never Been Easier

Have you ever dreamed of having your own radio show? I know I did. When I was a kid, I used to entertain my family for hours with my imaginary “Allen Brady Interview Show.” I always hoped one day I’d host my own show. Now that starting a podcast has never...

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Yelp Reviews: the Good, the Bad, the Ugly

Yelp Reviews: the Good, the Bad, the Ugly

Yelp Reviews Did you know that customer reviews are a huge contributor to get you top Google rankings? Many consumers look at Yelp reviews. They also look at others like Facebook, Google My Business, Angie’s List, and Thumbtack. You have to look at The Good, the Bad...

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Want a Faster Website? Learn How to Easily Reduce Image Size

Want a Faster Website? Learn How to Easily Reduce Image Size

  Did you know your website’s page load speed has a huge effect on visitors? Customers have no patience for slow loading webpages. So what bogs down a website? Most likely it’s all those lovely graphics. Most likely, they’re too big. Easy fix. Reduce image size....

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Time Management Strategies to Help Boost Your Business

Time Management Strategies to Help Boost Your Business

Time Management. Doesn’t this feel like an age-old problem? We try to avoid getting distracted during our day. Struggle with setting deadlines and finishing on time. Feeling stressed a lot. We want more time for fun and family. We need time management strategies. Does...

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Entrepreneurial Lessons Learned On Vacation

Entrepreneurial Lessons Learned On Vacation

Entrepreneurs can be found in many places with all sorts of career focuses. While recently vacationing with my husband on an Alaskan Cruise I had the privilege of discovering a new entrepreneurial type, the “tour guide”. For those of you who have never cruised, at...

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Are You Really Helping Your Customers?

Are You Really Helping Your Customers?

My husband and I are in the process of selling our house. Since this is the first house we’ve ever owned, we're what you call “First-time sellers.” If we’d known just how much work it takes to ready your house for market, we’d never have bought a house in the first...

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