Launch4Life Blog
You Thought Building a Website Was Easy?
How Easy is it to Build a Website? Building a website can be a complicated process if you don't know what you're doing. It requires a lot of thought. Being involved in building a website for our own business and building websites for our customers, I think I could...
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The Truth About SEO: It’s More Than Keywords
The other day I met a woman at a networking event. After she discovered I was an SEO Consultant, she remarked, âOh yeah, Iâve been meaning to do some of that on my website. I just need some good keywords. Hey, maybe you could help me with that?â When I asked her what...
read more![Touring Google Headquarters: A Great Business Model [Updated 2019]](https://launch4life.com/wp-content/uploads/visiting-google-headquarters.png)
Touring Google Headquarters: A Great Business Model [Updated 2019]
 Just a few days ago, a possible attack on Google's Headquarters was thwarted by police. A man was apparently driving across the country (from Maine to California) to "meet" with Google executives. All this with no luggage in the car. Hm... yep, that sounds...
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Women Empowering Women â International Womenâs Day
Women Empowering WomenMarch 8th, 2019 is a day of Women Empowering Women. Itâs called International Womenâs Day and has been in existence since 1975. What is fabulous, is that it is celebrated around the world by all different cultures and different cities. But...
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You Can Easily Create YouTube Videos Using Loom
So you want to get started with using YouTube to market your business online. Smart choice. In this blog post, I'm going to introduce to a free and simple to use tool that shows you exactly how to create a YouTube video.Before we get started, did you know that...
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The Importance of SEO for Your Small Business
Pretty much everyone on the planet has heard of SEO. But, not everybody understands what SEO means, whatâs involved, and how to get started. Even more critical, too many business owners donât know the importance of SEO for promoting their products and...
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Productivity Tips for Entrepreneurs: Getting Out of Overwhelm
Almost every entrepreneur I know is looking for productivity tips. Secret hacks to get more done each day. Ways to get all those endless items checked off our to-do list. It happens to the best of us. We have great plans for our business, sometimes too many...
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Market Your Small Business With Graphics
Most everyone is familiar with the phrase "A picture is worth a thousand words." That's especially true when you are marketing your business. Whether you are tasked with creating marketing graphics for social media, blogs, or email newsletters, you need to use...
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Countdown For Next Year’s Business Planning
As we end the year, I always consider Thanksgiving as the beginning of my countdown. It is my favorite holiday of the year and I traditionally host a large group of family and friends, anywhere between 10 and 18. Yikes but so wonderful. But it is also starts...
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Ideas to Build Your Client Service Success
Do you have clients that are gobbling up a lot of your time? It's a struggle to try and create success with your client service, because you get frustrated that your teaching is failing. Clients are calling all times of the day, because you are not in control...
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Zappos Experience â Delivering Happiness
Last week Gillian and I were fortunate enough to be able to experience a tour of Zappos, located downtown in Las Vegas. For those of you who may not be familiar with this company, it is owned by Amazon but is independently run. It focuses on selling retail...
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Is Email List Building Still Relevant?
You may be wondering if email list building is still an effective marketing strategy to reach your target market? The short answer is yes. In March 2018, the Radicati Group estimated the number of email accounts worldwide to be 3.8 billion. Even more...
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Time to Make the Posts
Facebook Posting. Oh No, Itâs Time to Make the Posts! It's Sunday and itâs time to do some Facebook Posting for the week for your Facebook Business Page. I feel like that Donut guy, âItâs time to make the donuts.â Yuck!! Facebook Posting Algorithms Deciding what to...
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Why You Need the Facebook Pixel
Do you have a Facebook Page for your business? Are you running Facebook Ads? Then you really need to consider installing the Facebook Pixel on your website.Facebook Pixel? What on earth is that?The Facebook pixel allows you track the actions of your website visitors'...
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18 Ways to Beat Isolation When Youâre Self-Employed
Being a lonely entrepreneur is tough. If you are the only person in your business you have no one to bounce ideas off with. There is no one to take some of the burden off your shoulders. And you can feel isolated. Gillian and I are fortunate. We are not only...
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How to Create a New Launch Marketing Plan
When you have a new launch marketing plan, the next step is to create marketing campaigns. That is so important. This will help launch new products or services or relaunches. It needs to be specific, timely and have a call to action at the end.The marketing...
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Your Marketing Action Plan
Do you have a MAP - a Marketing Action Plan? If you are like most small business owners, chances are you donât. You might have drafted up a formal business plan when your business was born. Then again, you might be like the rest of us that started our...
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Using LinkedIn Profile Tips to Increase Your SEO
Most small business owners know they need to be on social media. But many neglect LinkedIn because they think it is only a resume builder. I will share why it is important and how with some LinkedIn profile tips, you will be able to optimize search results for...
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What is Slack and Why Your Small Business Might Need It?
What is Slack? Listen up and I'll tell you. Launch4Life is excited about a communication tool weâve started using called Slack. What is Slack? Itâs an awesome program for communicating and collaborating with team members. Whatâs cool is that you donât have...
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Using Facebook Live for Business to Extend Your Audience
Facebook Live for business? What on earth is that?Let me explain.As I'm sure you know, organic reach on a Facebook business page is pretty dismal these days. When we post something to our Facebook business page, there doesn't seem to be a whole lot of likes, shares,...
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Increase Productivity with This Free White Noise Generator
Some people love listening to music while they work. Not me. Instead, I find itâs the sounds of nature I need for focused attention. So, when Iâm in a place with distracting sounds I yearn for a white noise generator.While silence may be golden, unless you...
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Starting a Podcast Has Never Been Easier
Have you ever dreamed of having your own radio show? I know I did. When I was a kid, I used to entertain my family for hours with my imaginary âAllen Brady Interview Show.â I always hoped one day Iâd host my own show. Now that starting a podcast has never...
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Yelp Reviews: the Good, the Bad, the Ugly
Yelp Reviews Did you know that customer reviews are a huge contributor to get you top Google rankings? Many consumers look at Yelp reviews. They also look at others like Facebook, Google My Business, Angieâs List, and Thumbtack. You have to look at The Good, the Bad...
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Want a Faster Website? Learn How to Easily Reduce Image Size
Did you know your websiteâs page load speed has a huge effect on visitors? Customers have no patience for slow loading webpages. So what bogs down a website? Most likely itâs all those lovely graphics. Most likely, theyâre too big. Easy fix. Reduce image size....
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Time Management Strategies to Help Boost Your Business
Time Management. Doesnât this feel like an age-old problem? We try to avoid getting distracted during our day. Struggle with setting deadlines and finishing on time. Feeling stressed a lot. We want more time for fun and family. We need time management strategies. Does...
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Entrepreneurial Lessons Learned On Vacation
Entrepreneurs can be found in many places with all sorts of career focuses. While recently vacationing with my husband on an Alaskan Cruise I had the privilege of discovering a new entrepreneurial type, the âtour guideâ. For those of you who have never cruised, at...
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Are You Really Helping Your Customers?
My husband and I are in the process of selling our house. Since this is the first house weâve ever owned, we're what you call âFirst-time sellers.â If weâd known just how much work it takes to ready your house for market, weâd never have bought a house in the first...
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Now I Wrote My Ebook, Whatâs Next?
Ebooks are powerful marketing and sales tools. You have taken your knowledge and skills and put in writing a training or inspiration for your audience. Some ebooks are leads for sales and other times they are the sale. Either way, since they live on the internet,...
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Best Way to Bookmark Websites
Hereâs the scenario. You find something on the web that you need to access again later. While you could just bookmark it in your browser, if you use more than one browser then what? Some days I use Chrome, Safari, and Firefox, all in one day! And, what if you use more...
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What in the World Is GDPR?
Are you ready for GDPR? Do you even know what GDPR is? Well, if you use email marketing to promote your business, listen up. GPDR is being implemented on May 25, 2018. If you have ANY European customers â you need to know about this.The General Data Protection...
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