Launch4Life Blog
How Can Email Marketing Help My Business?
Whether you’ve recently launched your business, or you've been working at it for a while, you might be wondering if email marketing is worth even thinking about. Or perhaps you aren’t even thinking about email marketing at all. These days, Social Media seems to be the...
How I Do LinkedIn on a Daily Basis
This past week, I had three people mention they'd like to be more active on LinkedIn, but they find the platform a little overwhelming. I feel their pain. That's how I used to feel. I don't know if it's because LinkedIn is a "business platform," but when many of us...
How to Add a Video to an Email
Including a video inside your email messages is a great way to stand out in your client’s email inbox. Seeing a video in an email can quickly capture your reader’s attention. When someone sees a video thumbnail, it encourages them to stop what they are doing and click...
Is Your Small Business Using YouTube?
Every business should have a YouTube Channel. It doesn’t matter whether you sell a product or service. It doesn’t matter where in the world your business is located. And it doesn’t matter if you don’t have experience making videos, expensive equipment, or fancy editing tools. YouTube offers a level playing field for all of us.
How do You Get the Most Out of a Conference? As a Presenter and Attendee!
How to Get the Most Out of a Conference? How Do You Give a Good Workshop? Why an Entrepreneur needs to learn both? Have you attended workshops, gone home, back to work and everything you learned was forgotten. Did you meet new people but never saw or talked to them...
Marketing Your Business With Video
Using video to market your small business can give you the biggest bang for your marketing buck. In today’s fast-paced world video is popular for many reasons. Internet users want to process information fast. Video is easy to consume because it consists of a series of...
![Something Beyond Facebook – “LinkedIn” [Updated 2019]](https://launch4life.com/wp-content/uploads/./linkedin-blog2.jpg)
Something Beyond Facebook – “LinkedIn” [Updated 2019]
We all thought having a Facebook Business page was the most important social media presence to have for your business. But in a study from ROI Research, 59 per cent of respondents say LinkedIn is their most important account on social networks. But how do I use...
Using LinkedIn Profile Tips to Increase Your SEO
Many people when deciding which social media platforms to choose for their business, often neglect choosing LinkedIn. They often associate it as a vehicle for resume building. If that is what you think, you are missing a great opportunity. Keep reading and...
You Thought Building a Website Was Easy?
How Easy is it to Build a Website? Building a website can be a complicated process if you don't know what you're doing. It requires a lot of thought. Being involved in building a website for our own business and building websites for our customers, I think I could...
The Truth About SEO: It’s More Than Keywords
The other day I met a woman at a networking event. After she discovered I was an SEO Consultant, she remarked, “Oh yeah, I’ve been meaning to do some of that on my website. I just need some good keywords. Hey, maybe you could help me with that?” When I asked her what...
![Touring Google Headquarters: A Great Business Model [Updated 2019]](https://launch4life.com/wp-content/uploads/visiting-google-headquarters.png)
Touring Google Headquarters: A Great Business Model [Updated 2019]
Just a few days ago, a possible attack on Google's Headquarters was thwarted by police. A man was apparently driving across the country (from Maine to California) to "meet" with Google executives. All this with no luggage in the car. Hm... yep, that sounds...
Women Empowering Women – International Women’s Day
Women Empowering WomenMarch 8th, 2019 is a day of Women Empowering Women. It’s called International Women’s Day and has been in existence since 1975. What is fabulous, is that it is celebrated around the world by all different cultures and different cities. But...
You Can Easily Create YouTube Videos Using Loom
So you want to get started with using YouTube to market your business online. Smart choice. In this blog post, I'm going to introduce to a free and simple to use tool that shows you exactly how to create a YouTube video.Before we get started, did you know that...
The Importance of SEO for Your Small Business
Pretty much everyone on the planet has heard of SEO. But, not everybody understands what SEO means, what’s involved, and how to get started. Even more critical, too many business owners don’t know the importance of SEO for promoting their products and...
Productivity Tips for Entrepreneurs: Getting Out of Overwhelm
Almost every entrepreneur I know is looking for productivity tips. Secret hacks to get more done each day. Ways to get all those endless items checked off our to-do list. It happens to the best of us. We have great plans for our business, sometimes too many...
Market Your Small Business With Graphics
Most everyone is familiar with the phrase "A picture is worth a thousand words." That's especially true when you are marketing your business. Whether you are tasked with creating marketing graphics for social media, blogs, or email newsletters, you need to use...
Countdown For Next Year’s Business Planning
As we end the year, I always consider Thanksgiving as the beginning of my countdown. It is my favorite holiday of the year and I traditionally host a large group of family and friends, anywhere between 10 and 18. Yikes but so wonderful. But it is also starts...
Ideas to Build Your Client Service Success
Do you have clients that are gobbling up a lot of your time? It's a struggle to try and create success with your client service, because you get frustrated that your teaching is failing. Clients are calling all times of the day, because you are not in control...
Zappos Experience – Delivering Happiness
Last week Gillian and I were fortunate enough to be able to experience a tour of Zappos, located downtown in Las Vegas. For those of you who may not be familiar with this company, it is owned by Amazon but is independently run. It focuses on selling retail...
Is Email List Building Still Relevant?
You may be wondering if email list building is still an effective marketing strategy to reach your target market? The short answer is yes. In March 2018, the Radicati Group estimated the number of email accounts worldwide to be 3.8 billion. Even more...
Time to Make the Posts
Facebook Posting. Oh No, It’s Time to Make the Posts! It's Sunday and it’s time to do some Facebook Posting for the week for your Facebook Business Page. I feel like that Donut guy, “It’s time to make the donuts.” Yuck!! Facebook Posting Algorithms Deciding what to...
Why You Need the Facebook Pixel
Do you have a Facebook Page for your business? Are you running Facebook Ads? Then you really need to consider installing the Facebook Pixel on your website.Facebook Pixel? What on earth is that?The Facebook pixel allows you track the actions of your website visitors'...
18 Ways to Beat Isolation When You’re Self-Employed
Being a lonely entrepreneur is tough. If you are the only person in your business you have no one to bounce ideas off with. There is no one to take some of the burden off your shoulders. And you can feel isolated. Gillian and I are fortunate. We are not only...
How to Create a New Launch Marketing Plan
When you have a new launch marketing plan, the next step is to create marketing campaigns. That is so important. This will help launch new products or services or relaunches. It needs to be specific, timely and have a call to action at the end.The marketing...
Your Marketing Action Plan
Do you have a MAP - a Marketing Action Plan? If you are like most small business owners, chances are you don’t. You might have drafted up a formal business plan when your business was born. Then again, you might be like the rest of us that started our...
What is Slack and Why Your Small Business Might Need It?
What is Slack? Listen up and I'll tell you. Launch4Life is excited about a communication tool we’ve started using called Slack. What is Slack? It’s an awesome program for communicating and collaborating with team members. What’s cool is that you don’t have...
Using Facebook Live for Business to Extend Your Audience
Facebook Live for business? What on earth is that?Let me explain.As I'm sure you know, organic reach on a Facebook business page is pretty dismal these days. When we post something to our Facebook business page, there doesn't seem to be a whole lot of likes, shares,...
Increase Productivity with This Free White Noise Generator
Some people love listening to music while they work. Not me. Instead, I find it’s the sounds of nature I need for focused attention. So, when I’m in a place with distracting sounds I yearn for a white noise generator.While silence may be golden, unless you...
Starting a Podcast Has Never Been Easier
Have you ever dreamed of having your own radio show? I know I did. When I was a kid, I used to entertain my family for hours with my imaginary “Allen Brady Interview Show.” I always hoped one day I’d host my own show. Now that starting a podcast has never...
Yelp Reviews: the Good, the Bad, the Ugly
Yelp Reviews Did you know that customer reviews are a huge contributor to get you top Google rankings? Many consumers look at Yelp reviews. They also look at others like Facebook, Google My Business, Angie’s List, and Thumbtack. You have to look at The Good, the Bad...