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Do you want a website to help promote your business, but the whole idea of building one is just too overwhelming?  Building a traditional website is a lot of work.  You must purchase a domain name, sign up for a web hosting account (which can be very costly), and then either pay a professional web designer to build your site, or fumble around on your own.  While having a website is critical for most businesses, it’s easy to understand why so many business professionals find this marketing strategy too hard.

Well, what if I told you there was an easier way?  That anyone can build a simple website with just a few clicks.  Well, it’s true.  Meet About.me which is a nifty web design service you can use to build a personal website for free.  Folks, it doesn’t get easier than this!

About.me it takes literally no technical skills to build your own simple one-page website.  You simply choose your layout and colors, type in some text, upload a photo (optional), and add your social media links.  Due to it’s simple design, an About.me website allows you to pinpoint who you are and what you do.  I like to think of it as an online business card.

Once you have created your About.me website, you can use the URL in all of your marketing efforts.  Add it to the bottom of your emails in your signature.  Or, post it to any of your social media platforms, like Facebook, Twitter, or LinkedIn.

Here’s a run down of the basic features included with an About.me webpage:

Bio

A text block that allows you to write a little about your background and your business.

Spotlight

Create a Call To Action (CTA) button for your audience.  Options include: Read my blog, Attend my event, Hire me, Book a consultation, View my listings, Visit my store, Schedule an appointment, Sign up for my newsletter, Take my class, etc.

Photo

You have the option of uploading a photo to make your page more personal.  You can adjust the size of the photo to be full-size in the background, or just a small photo.  And, if you don’t have a photo that you’d like to use, you can select one from the About.me gallery of photographs.

Design & Color

There are two different layouts to choose from.  Plus, you have full reign to adjust the colors of your page, texts, links, etc., to create a color scheme that reflects your brand.

Details

You have the option of adding information that helps your viewers learn more about you.  For example, you can include your: location, interests, occupation, education, and contact me details.

You can also add any of your social media links: Facebook personal profile, Facebook Business Page, Twitter, LinkedIn, Instagram, YouTube, etc.

Email Signature

You can quickly create an email signature with a link to your About.me page.  You even have the option of including your site’s photo.

About.me is a great little program that has stood the test of time.  This easy to use personal web hosting service has been around since 2009.  It’s very easy to use and allows literally anyone to build a simple one-page profile that looks personal and professional.  Allowing you to have an online presence for free.  Down the road, if you decide to take your profile up a notch, you can secure a custom domain name for your About.me site at a nominal charge.

However, for now, I suggest you simply sign up for a free account and create your own one-page website today.

By Gillian Whitney

Communications Consultant

Launch4Life

gillian@launch4life.com